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February 2, 2017 by Craig Neuhoff – Burger King’s mission statement is simple and to the point: To offer reasonably priced quality food, served quickly in attractive, clean surroundings. Its marketing supports this by enticing customers with plenty of reminders of featured food offerings and competitive prices. The fast-food giant uses signage to guide the customer from the parking lot to the drive-thru and into the store. Its most effective tactic is mouth-watering food photography.
Burger King exterior sign

According to The Motley Fool, Burger King’s strategy is to not launch as many products as its rivals but to make “a big deal” out of each launch. “We continue to launch fewer and more impactful products and maintain a balanced approach on menu and marketing,” CEO Daniel Schwartz said in 2017.

Food photography takes center stage in all its marketing signage that is strategically placed throughout the property on flags, standees, window banners, menu board callouts and wall posters. Even the napkin holder acts as a reminder. The signage is used to showcase new items or promotions, such as a 2 for $10 Whopper meal.

Burger King is also known to use in-store marketing to create a buzz – and not afraid to pull funny pranks. As an April Fool’s Day joke, Burger King surprised its meat-loving customers with an “Impossible Whopper” – a plant-based version of the brand’s iconic hamburger.

Team up with GSP for all your POP needs. Whether you’re looking for store-specific fulfilLment technology that ensures the right stores always receive the right signs, award-winning graphic design or brilliant printing solutions, we’ve got you covered. Contact us today.


Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.