Store remodels are more popular than ever. According to a CSP Outlook Survey, 72% of retailers are interested in remodeling and refreshing their stores this year. But let’s face it: There’s a lot at stake when it comes to managing a store remodel or category reimaging. Not only do you need to watch all of […]
Wouldn’t you love to go inside the minds of those elusive millennial shoppers and find out what they think of your store? We sure did. That’s why, when we found this recent University of Florida study, we were all over it! Although definitions vary slightly, millennials are the large generation born between 1982 and 1996. […]
Remodeling projects stimulate sales and deliver great ROI. They create an exciting new take on your brand that improves the store experience. So dream big! You don’t have to go over budget to reach your goals either. Here are some tips to help you smooth the process and keep costs down. Get everyone’s input before […]
Does your brand come to life in store? If you want to wow the customer, it’s critical to think about marketing and merchandise together. Your brand should be consistently represented across each category or zone. While category reimaging is a good thing, you’ll want to ensure it doesn’t overwhelm the rest of the store and […]
Many c-stores are making store reimaging and remodeling part of their growth strategy. There’s a strong temptation to dive right in. (The sooner you start, the sooner you’ll be able to reap the rewards, right?) But if you haven’t done some essential planning up front, you may not get the ROI you’re looking for. Here […]
Consumers are in love with off-price retailers. Outlet malls attract value-oriented shoppers of all ages – especially millennials and, also, surprisingly, men. That demographic variety is just one of the reasons why this brick and mortar retail segment continues to be strong, year over year. But are you making the most of this marketing opportunity […]
Pantone, the worldwide provider of color systems, has chosen ultra violet as its color of the year for 2018. It’s a vivid highlighter shade that Pantone calls “spiritual” and “cosmic,” and hopes it will push “the boundaries of what inspires us.” Technically speaking, ultra violet is not really a color since it lives outside the […]
What message does your storefront convey? If you ask the merchants or category managers, they may respond that their offer is the best they could do. If you ask the store managers, they will tell you if the signage was executed well against the playbook. But how would your customers answer? What kind of first […]
With print marketing budgets being as tight as they are, it’s important to make every dollar count. You may think there’s no wiggle room to stretch it any further but, if you’re like most retailers, there are still some areas where you can reduce waste. It’s been estimated that retailers spend anywhere between 15% and […]
Selling Coffee to Millennials They’ve pushed demand to a record high and price is no object. Millennials sure do love their coffee. It’s more than a drink to them – it’s an experience. According to a Money Matters survey, that sought-after demographic of 18 to 35 year olds spends more on coffee than on saving […]