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4 Ideas to Engage Shoppers During Renovations

OCTOBER 10, 2023 BY HEIDI BARNHART – You’ve got renovations planned? You need to keep your shoppers engaged to prevent taking a huge hit to your bottom line. At GSP, we’ve been transforming retailers’ plans into store level successes, and I have at least 400 stories to share. However, none of us have time for that. So I’ve pared it down to four ideas that we’ve found consistently work for our clients during their renovations.

  1. Develop a plan that localizes the renovations within the retail space. Demolition and construction can be segmented inside the time allowed and within zones of the store. In planning a c-store renovation, we rarely see a reason to completely close a store. Remodel teams are typically focused on one area of the store.  With careful planning you can limit the disruption to that area.

  2. Stage materials in a temporary storage area to prevent store clutter and enable crews to start quickly. Also, this can reduce, if not eliminate, wait times for décor and branding elements, specialized building materials or other items.

  3. Communicate with your customers. Use signage, social media and apps. If they know they’ll be getting a better shopping experience when the renovations finish, they’ll forgive your store if the project temporarily interrupts their routines.

  4. Offer discounts and promotions to keep customers interested. They’ll come back when you complete the project and hold a “Grand Re-Opening.”

Keep in mind that with any renovation, you never know what will be unearthed in demolition. It’s important to be well prepared, flexible and patient.

About Retail Environments

At GSP, our retail environments team brings design, branding, construction and installation expertise to a broad range of projects. We would like to guide your team during your convenience store renovations, legacy location remodels, and category reimaging projects. We’re experts in rebranding stores and rolling out new brands across a chain, too. Call us.

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.