7 Retailers Serious About Sustainability
It’s no secret that corporate responsibility and sustainability drive customer loyalty and increase sales, especially millennial shoppers. Here’s a look at what these popular retailers are doing to show shoppers they’re serious about sustainability.
How Your Favorite Convenience Stores Give Back
With more than 153K convenience store operating in the U.S., it’s nice to know that your local c-store is doing more for your community than simply serving up coffee and snacks.
How to Remodel Your Legacy C-Store for Less
Refreshing, remodeling and upgrading legacy convenience stores doesn’t have to be costly or overly complicated. When CRU asked c-store retailer attendees about changes they planned on making to their businesses, 72 percent mentioned remodeling and refreshing their stores.
5 Ways to Drive C-Store Sales From the Pump
73 percent of drivers spend more than five minutes at the pump, making the pump the perfect place to persuade and capture your customers’ attention. Here are five unique ways to take advantage of prime pump real estate to help increase c-store foot traffic.
Tips to Maximizing Retail Space
Are you using your space as wisely as you could? Or could your products be merchandised in the same space with more efficient fixtures? We have some VM tips to help you maximize the space you have and make your store a visually compelling place to shop.
7 Things Stores Do That Make Millennials Want to Shop There
A University of Florida study asked millennial shoppers what they liked – and didn’t like – about retail stores. Here were some of the top takeaways…
Burger King’s Successful POP Strategy
The fast-food giant uses signage to guide the customer from the parking lot to the drive-thru and into the store. Its most effective tactic is mouth-watering food photography.
Psychology of The Store Experience – Part 4
Knowing the psychology of the shopper, we explore the best way to merchandise your store and how you get the right brands in front of the consumer.
Psychology of The Store Experience – Part 3: The Decision to Purchase
In part three of this series, we consult The Cognitive Psychology of Shopping and in-store Marketing by Hugh Phillips, PhD. to better understand how a consumer makes a purchase decision.
Psychology of The Store Experience – Part 2
In part two of this series, we consult The Cognitive Psychology of Shopping and in-store Marketing by Hugh Phillips, Ph.D. to better understand HOW a consumer arrives at his/her purchase decision.
