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July 25, 2019 by Lior Zitzman –The following is a special guest blog from our friends at BigRentz.

For your retail store to thrive in the age of online shopping, there’s nothing more important than creating a good first impression. While many retailers focus on renovating their interior design, the exterior appearance of your store can play a critical role in driving traffic.

Studies show shoppers are psychologically influenced by a store’s curb appeal. According to Morspace, 95% of shoppers based their decision to shop at a store on its external experience. An attractive retail storefront will bring shoppers into your store, increase sales, and establish your brand presence.

To enhance your exterior experience, you will want to pay attention to its accessibility, messaging, and overall presence. There are three main components to consider.

  1. Parking
    A well-structured parking lot can make the difference between shoppers driving to your store and opting for another store. While the design of your lot is often dependent on the property, features as pedestrian walkways, lighting, and safety measures can make arriving at your store a more appealing experience.

  2. Store Signage
    It’s a no-brainer to use signage to hook the attention of shoppers. However, a sign is clear, legible, vibrant, well-maintained, and reflective of your in-store experience will be more effective at piquing the interest of shoppers and influencing their decisions.

  3. Storefront Features
    When it comes to storefronts, all the details matter. From clean doors and freshly painted walls to little touches like benches and murals, a store’s visual appearance at the entrance is the final gateway before customers enter your store.

For specific science-backed tips on how to optimize your parking layout, format your store signage, and spruce up your storefront, check out the following infographic on BigRentz.

It takes customers less than 90 seconds to form a judgment about your brand. Rather than just creating an impression in-store, why not set the tone before shoppers even step into your store? Retail owners who enhance their store experience will have a better chance of attracting their ideal demographic and converting casual passerby shoppers into loyal customers.

While all the changes we discussed above may not be feasible for your store, even minor enhancements can set your store apart and strengthen your brand. Ready to enhance your curb appeal? Contact the team at GSP Retail today.

About BigRentz

BigRentz is a construction rental company offering equipment solutions to a wide range of industries. They have years of experience in the retail and big-box construction industry and are knowledgeable about project needs and innovations affecting the industry.


Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.