Your In-Store Messaging Must Change Due to COVID-19, Here’s How - Part 2

Your In-Store Messaging Must Change Due to COVID-19, Here’s How - Part 2 - GSP

With the Coronavirus (COVID-19) changing the way your stores operate, keeping customers in the know is critical right now. Part 1 of this two-part blog series touches on signage and POP that helps inform and guide during these trying times. Here are some easy ways to help reassure shoppers and show you care.

Reassure Customers

Surely you’ve updated your cleaning standards to align with CDC guidelines. Do your customers know? Reassure them with signage, flyers and/or social media messaging that highlights how you’re keeping your employees and shoppers safe. Let them know how all surfaces are cleaned and sanitized frequently. Groceries are quickly running out of paper supplies, bread and eggs, reassure potential shoppers they can count on you for stocked items they may be searching for. Use interior and exterior signage to remind patrons that you’re there for them with the essential items they need.

Show You Care

Your customers may be feeling anxious, exhausted and confused during this difficult time. Like you and your employees, life and routines have changed. Shoppers who may have relied on you for fuel and lottery tickets, may now be counting on your stores for grocery items and hot meals. Let them know their community c-store is ready to serve with messaging that shows you care. Start with signage that reminds customers to keep their distance. Create and promote free offers for area healthcare workers and first responders. Though you’re always doing your part within the community, let shoppers know you’re still actively contributing.

We’re all in this together. If looking to adjust your messaging, create helpful signage or develop ways to guide your customers, please let us know. We’re here for you.