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Lucky’s Market Installation

American Advertising (ADDY) Award

“Lucky’s Market Installation”

GSP was presented with a prestigious Silver award for Out-of-Home & Ambient Media, Ambient Media Multiple Installation for Lucky’s Market Store Install. Lucky’s Market had a slate of new store openings planned, however, the accelerated pace was becoming significantly time-consuming and costly to install and supervise. GSP’s visual merchandising team provided dedicated project management resources to assist with Lucky’s rollouts helping the specialty grocer dramatically reduce overall spending and expedite speed to market.

AccuStore Self-Promotional Video

American Graphic Design Awards

“AccuStore Self-Promotional Video”

Working closely with Event Vids production team, we concepted, scripted and art directed this self-promotion video used on our website and at tradeshows. This video captures and highlights the many ways AccuStore—GSP’s survey, app and site profiling software—solves pain points retailers face daily. Viewers are taken through a series of on-screen questions and answers accompanied by visual examples of AccuStore’s solutions.

Bakery, Pizza and Hot Foodservice Launch

American Graphic Design Awards

“Bakery, Pizza and Hot Foodservice Launch”

Using photos from our photo shoot, GSP’s Design team developed POP and signage to introduce Circle K’s fresh new lineup of bakery and hot food items specifically for Circle K’s Charlotte and South Carolina stores. This series of fun, yet simplistic design and imagery was featured throughout the interior and exterior of the store.

Convenience Store Rebrand and Remodel

American Graphic Design Awards

“Convenience Store Rebrand and Remodel”

Huck’s challenged GSP to develop a refreshed branded package and in-store experience for its 4,800-square-foot protype convenience store in Seymour, Indiana. Our winning concept captures an overall modern, yet vintage look and feel.

Convenience Store Foodservice Launch

American Graphic Design Awards

“Convenience Store Foodservice Launch”

7-Eleven challenged GSP to create a brand package for its new quick service restaurant, Roost. The work—developed for a 38-store test market in Charleston, South Carolina—focused on a modern twist for its chicken and biscuits the customers can’t resist. We touched everything from photography to POP.

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.