Use Store Reimaging to Bring Out the Best In Your Brand
Does your brand come to life in store?
If you want to wow the customer, it’s critical to think about marketing and merchandise together. Your brand should be consistently represented across each category or zone. While category reimaging is a good thing, you’ll want to ensure it doesn’t overwhelm the rest of the store and make one area stand out as too different.
Starbucks shows what synchronized, in-store marketing and merchandising can look like. Look how they’ve turned coffee retailing into an art form. From the coffee cup to the carefully chosen music playing in the background and even the way a customer orders a drink, they elevate every detail to support the sale of product. Do people notice when you switch to a red cup at the holidays? Were you thinking of pumpkin-flavor anything before Starbucks?
7 tips to ensure your merchandise & merchandising complement each other
Bonus: Are you trying to fit the idea to the store or the store to the idea? Your category reimaging should be scalable (modular) so it can adapt to different store types across the enterprise.
GSP is your store remodeling and reimaging expert with 40 years of retail experience.
This post was originally published on July 17, 2017 and updated on February 5, 2018.