Top 20 Food Trends for 2014
The National Restaurant Association recently released a list of “What’s Hot in 2014 Culinary Forecast” from its survey of nearly 1,300 chefs. The “Top 20 Trends” list stands out from the results. See the list below or view the full report here.
The common theme throughout is healthy and locally grown food. Consumers are becoming more conscious about what they are eating. Of the members surveyed, 59% said that they would be making efforts to adjust their eating habits and dishes/recipes to include healthier options.
How retailers can maximize these healthy trends
Understand what your customers want. Keep track of new healthy foods that people order and create promotions around those new products. The best way to promote these products is to use beautifully shot food images that will whet the customers’ appetite and entice them to buy or try something new.
See Also: Retailer Focus: Panera Bread
Good Photography vs Bad Photography
The key to effectively promoting food offerings is outstanding food photography – photography that makes the food look as good as it tastes. Bad photography will not interest customers or get your food items noticed. Utilize photographers, stylists and art directors to create professionally styled food images that can be used for menu boards, POP and online advertising.
In comparing the strawberry images above, the strawberries on the left are more appetizing due to the lighting and white bowl, which is the perfect backdrop for strong color. Showcasing how fresh and “healthy” the fruit looks, goes in line with the trends.