Retailer Focus: Panera Bread
Panera Bread, a fast casual restaurant chain, has over 1600 current locations or bakery-cafes throughout the United States and Canada. With a focus on the customer experience, all Panera restaurants are modern, yet friendly with a warm welcoming atmosphere.
Panera’s interior décor features oversized paintings of food preparation representing Panera’ s emphasis on food quality. Their food photography has a warm feel, styled to create an inviting mood and to tie into the current season. The food images are aspirational – they focus less on representing the food as it is actually served and more on the experience of eating fresh-made food.
The menu system is simple yet modular with the full offering listed but with one highlighted item for a big impact. Large branded vertical banners are used consistently to highlight seasonal offers or new products, and primarily used on columns for best visibility.
Key POP lessons from Panera Bread:
Panera Bread has set the standard for the fast casual restaurant industry by providing a unique customer experience with the comfortable, modern yet friendly in-store setting, fresh food choices and appealing food photography.
Their bold signage choices work well inside and outside the store to create a warm and welcoming atmosphere that drive sales and encourage repeat business.