Reconfiguring Some of Your Stores? Try This - GSP

The pandemic has created new challenges forcing retailers to make difficult decisions. While carefully reevaluating your future strategy, there’s a chance you’ll have to shutter some of your stores, reconfigure existing locations or convert some stores into fulfillment centers.

Retailers are constantly evolving their physical space. For example, Shake Shack, Chipotle and Wawa are adding and exploring drive-thru options. It’s important to keep track of your different structural and property updates. A site survey of your various locations empowers you to document those details.

Whether consolidating or closing stores, or shifting location plans, performing a survey of your stores’ fixtures and equipment or working with a store intelligence solution can be beneficial.

• Reallocate Inventory – What are your store-level capacities and limitations? Store intelligence can provide you with the insights needed to move products from stores you wish to close to stores that are open.

• Recruit and Educate Employees – Looking to transfer or retrain employees from stores you may have closed to stores that are open? Use task management capabilities to instruct and monitor relevant activities to help introduce and acclimate these employees with their new store responsibilities and expectations.

• Enhance Communications – Need to relay store related changes? A store intelligence tool lets you easily communicate operating hours and capacity limits to other customer-facing applications like loyalty apps.

• Plan Marketing Strategies – Want to adjust your future marketing strategies at the store level? Use store profiles to help drive store-specific communication and special offers as well as deliver flawless execution.

Integrating a store intelligence solution into your organization allows you to reduce marketing spend, grow your business, manage brand compliance, and deliver flawless execution. AccuStore, a GSP Company can help. Talk to one of our representatives to learn more.