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Thorntons Partners with AccuStore® for Virtual Store Walkthroughs to Capture In-Store Details and Environment

Clearwater, Fla., March 21, 2022 – AccuStore®, a GSP Company, announced today that along with traditional store surveys, the retail services provider will be leveraging its newest offering, Virtual Store Walkthroughs to gather and share precise store dimensions and details for Louisville, Kentucky-based convenience retailer, Thorntons. The offering’s 360-degree panoramic views provide visibility into the in-store experience.

“We typically perform traditional or physical surveys for Thorntons every few years,” said AccuStore Senior Product Manager Autumn Welch. “Pairing onsite surveys with Virtual Store Walkthroughs provides context to, and assurances of, store profile datapoints available in AccuStore. And they can be used to quickly gather additional details after the initial capture.”

“This project supports the opening of five new Thorntons stores—three in Chicago and two in Nashville—between October 2021 and March 2022,” said Greg Melton, Sr. Marketing Manager for Thorntons. “Having 3D models of store layouts enables us to plan, implement, and manage merchandising and floor plans more effectively.”

“With Thorntons involved in brand enhancement and remodels right now, Virtual Store Walkthroughs give the retailers’ Marketing, Design, Operations, and Construction teams a clear picture of what each store looks like,” explained GSP Sr. Account Manager Brandon Alberhasky.

  “We appreciate having the ability to zoom in to the models and capture measurements as needed,” added Melton. “From AccuStore, anyone in our organization can be quickly provided access.”

About AccuStore

AccuStore is the result of more than 40 years of helping retailers gain store-level intelligence to enhance operations, marketing, facilities management, loss prevention and human resources. Its enhanced store profiling technology makes it easy for consumer-facing businesses to access real-time information about every site. AccuStore customizes a database of site-level details and stores it securely on a cloud-based platform with a web interface and mobile app for 24/7 access. The mobile app enables man agers to turn their strategic plans into store-level results on the go. A GSP Company, AccuStore is based in Clearwater, Fla. To find out more, visit

About Thorntons LLC

Based in Louisville, Kentucky, Thorntons, part of the bp portfolio, operates more than 200 stores that provide high quality fresh foods, beverages, and fuel in six states: Kentucky, Illinois, Indiana, Ohio, Tennessee and Florida. Thorntons’ mission is to be people’s favorite place to stop when they are on-the-go and people’s favorite place to work. Thorntons has its own fuel terminal, blending plants, transportation fleet and commissary. Thorntons has a passion for giving back to the communities where Guests and Team Members live and work. Thorntons volunteers make their communities better through community service, humanitarian day events and fundraising projects. Learn more about Thorntons by visiting Connect with Thorntons on Facebook, Instagram @thorntons_llc and Twitter @ThorntonsLLC.

AccuStore originally published this press release. Click here to view the original press release.

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.