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Construction Design Pro joins GSP Retail Environments After Career at Amazon/Whole Foods

William Bonilla to lead clients’ store remodels and chain rollouts

Clearwater, Fla., March 15, 2022 – GSP, a leading retail services provider, announced today that retail space design veteran William Bonilla has joined the company’s Retail Environments team. Bonilla brings his 20-years of experience in the design and retail construction industries to GSP. He will be directing new-to-industry (NTI) store launches and store identity rebrands for GSP’s clients. Bonilla comes to GSP from Amazon / Whole Foods where he was Senior Décor and Design Project Manager. In addition to overseeing build-outs of retail spaces of up to 70,000 square feet, he’s knowledgeable about millwork installations, equipment procurement, materials and product finishes. His range of retail design expertise includes developing specifications and requirements for fixtures, furniture, décor, and signage. Bonilla manages projects from design all the way through to installations and inspections.

“Will Bonilla brings a body of knowledge of the ‘total retail experience’ that will be instrumental in our shared success with our many clients. His high taste level and love of the retail space combined with his passion for interiors will be a win-win for all,” said Steven Cohen, Chief Creative Officer at GSP.

About GSP

Founded in 1978, GSP is a retail services provider located in Clearwater, Florida, with three regional production facilities (Clearwater; Provo, Utah; and Madison, Wisconsin). By using surveys and a proprietary software system, GSP helps retailers accurately measure and store site data, guaranteeing the right size sign is delivered to the right store every time with no overage. GSP offers award-winning marketing, design services, visual merchandising, food photography, best-in-class graphics and smart POP program management to more than 60,000 retail locations throughout North America. Recent growth led GSP to add AccuStore, a survey, app and site profiling software brand, and the large-format graphics lab Great Big Pictures, which specializes in fashion retail. For more information, visit

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.