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Former Perry Ellis International Executive Joins GSP's AccuStore as Vice President

Futurist Jennifer Williams brings 15 years executive experience to VP role

Clearwater, Fla., March 22, 2022 – AccuStore, a GSP company, a leading retail services provider, announced today that industry veteran Jennifer Williams has joined AccuStore in the role of Vice President. She brings her in-depth knowledge of the challenges that exist in retail execution and marketing. Williams will oversee AccuStore’s strategy and sales.

Williams comes to AccuStore from Perry Ellis International, where she earned industry recognition and awards for excellence in operations and visual execution. She is well known for her personalized in-store digital touchpoints that drive sales and improve shopper’s experiences. A regular speaker at industry events, she’s known for sharing her forward-focused retail industry perspectives at conferences and conventions including the National Retail Federation and Future Stores Miami. AccuStore’s capabilities dovetail into her vision of the future of retail.

“The pandemic showed retailers the need to refocus and accelerate their innovation plans to become more data-driven in both marketing and operations. To manage with focus and purpose, retailers need stronger operating models, more efficient budgets, improved ROI, and a more personal relationship with their customers on sustainability,” Williams said.

“This requires real-time insights from a central data source to get more detailed views of their stores, in order to execute with speed, impact, and decisiveness. AccuStore houses store profile information including all assets within those stores. AccuStore’s surveys and execution tools can efficiently gather and manage store data for retailers, even virtually. This ”single source of truth” serves as a vital tool for streamlining processes, increasing store visibility, and accurately caching store data. AccuStore helps reduce expenses and waste, while improving execution and driving sales,” Williams said.

About AccuStore

AccuStore is the result of more than 40 years of helping retailers gain store-level intelligence to enhance operations, marketing, facilities management, loss prevention and human resources. Its enhanced store profiling technology makes it easy for consumer-facing businesses to access real-time information about every site. AccuStore customizes a database of site-level details and stores it securely on a cloud-based platform with a web interface and mobile app for 24/7 access. The mobile app enables managers to turn their strategic plans into store-level results on the go. A GSP Company, AccuStore is based in Clearwater, Fla. To find out more, visit

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.