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Clearwater, Fla., Nov. 7, 2022 – Kevin Farley, Chief Operating Officer of GSP, has been appointed to the position of chairman of the NACS Supplier Board. NACS is the National Association of Convenience Stores, a global trade association comprised of convenience and fuel retailers.

“For me, this is truly a great honor,” said Farley. “For GSP, we are a relatively small supplier in this industry which makes this a little extra special,” said Farley. “We’re representing colleagues and competitors, established businesses and start-ups, companies in food, fuel, and just about every imaginable category, owned by people from all kinds of regions and demographics.”

Farley has a roadmap of where he’d like to take the Board during his tenure. “The focus of the Supplier Board is to align with the goals of the Retailer Board,” he said. “Specifically, this year we will be increasing our focus on community, giving back and paying it forward.”

Farley has been with GSP since 2006, having served as Regional Manager and Vice President of Marketing and Technology. He has been Chief Operating Officer for more than eight years. As Chairman of the Supplier Board, which represents suppliers to the convenience and fuel retail industries, he will also serve as a Board Member of the NACS Board.

GSP's Kevin Farley

About GSP

GSP provides industry leading retail solutions that drive traffic, reduce costs, and enhance customer experience. GSP delivers 100% store-specific in-store marketing programs to more than 70,000 retail locations from its four G7 print and fulfillment facilities throughout the U.S. GSP also offers turnkey design, manufacturing and installation for full-scale store remodels and décor refreshes. GSP’s award-winning design team supports retail environments, visual merchandising, photography, and graphics. Additionally, GSP’s AccuStore® store intelligence technology maintains a single source of accurate site data to help retailers target their growth initiatives to the specific needs of each store. Founded in 1978, GSP’s companies include Great Big Pictures and Custom Color, which supply graphics, visual merchandising, and retail execution to leading consumer and retail brands throughout the United States. For more information, visit


Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.