MAPCO SELECTS GSP TO IMPLEMENT DIGITAL SIGNAGE PROGRAM
Clearwater, Fla., Oct. 28, 2022 – GSP has been selected by MAPCO stores to provide digital signage and manage digital sign content for MAPCO’s new-to-industry stores. GSP has installed and is managing digital signage in new MAPCO locations in Alabama and Tennessee this Fall and will impact more stores in the near future.
MAPCO’s digital signage requirements included hardware, software to run the hardware over a network, content management, and content production. MAPCO’s in-store requirements included incorporation into the retail environment, and inclusion in the chain’s retail marketing and execution workflows.
“GSP not only delivered a new sign type to our stores, they engineered a solution for us that allows growth in our evolving initiatives,” said Jacquelynn Henderson, Director of Marketing at MAPCO.
Dual-facing digital displays serve customers in-store and in the forecourt, with messaging designed to drive sales and fill baskets. Each unit uses state-of-the-art system on a chip, which allows marketing content to be controlled from MAPCO’s central marketing office. This allows store workers to focus on in-person customer service. It also improves in-store safety for employees by reducing ladder use for changing high-mounted POP. Content for marketing messages can be fed into the system from a variety of sources, including the production process for printed POP.
MAPCO is known for its cutting-edge store designs, décor, and an engaging customer rewards program. GSP is known for its cloud-based retail intelligence platform, AccuStore, which supports the full retail marketing process, including digital content management. AccuStore is used to build and maintain store profiles and determine accurate distributions for in-store marketing campaigns.
“We are very excited to impact these stores with our Digital Signage solution,” said GSP Chief Technology Officer Craig Hoss. “MAPCO is a growing retailer and implementing a scalable solution for their business model required extensive collaboration and cooperation to achieve the desired result.”
GSP provides industry leading retail solutions that drive traffic, reduce costs, and enhance customer experience. GSP delivers 100% store-specific in-store marketing programs to more than 70,000 retail locations from its four G7 print and fulfillment facilities throughout the U.S. GSP also offers turnkey design, manufacturing and installation for full-scale store remodels and décor refreshes. GSP’s award-winning design team supports retail environments, visual merchandising, photography, and graphics. Additionally, GSP’s AccuStore® store intelligence technology maintains a single source of accurate site data to help retailers target their growth initiatives to the specific needs of each store. Founded in 1978, GSP’s companies include Great Big Pictures and Custom Color, which supply graphics, visual merchandising, and retail execution to leading consumer and retail brands throughout the United States. For more information, visit gspretail.com.