GSP Maintains G7 Master Certification for 14th Year
Print quality standards bolsters clients’ brands and marketing
CLEARWATER, Florida July 20, 2023 – GSP announced today that their printing and fulfillment center in Clearwater has achieved G7® Master Qualification for the 14th consecutive year, awarded by Idealliance®, a not-for-profit industry group dedicated to guiding print production best practices, specifications, and standards, worldwide. Consistency in print production standards helps GSP customers drive sales through brand consistency across all printed substrates, from multiple printing plants, at different times.
G7 is Idealliance’s industry-leading set of best practices for achieving gray balance and is the driving force for achieving visual similarity across all print processes, printing types and substrates. In 2010, GSP was one of the first 20 companies to complete training, examination and qualification process of their print production processes, validating their capabilities to the highest level of global industry standards and specifications.
“Quality and consistency are important to our customers,” said Elaine Scrima, Executive Vice President of Production at GSP. “Excellence in printing plays a key role in GSP’s ability to lead the industry in speed of fulfillment and accuracy in shipping. Our printing standards help our clients maintain their brands and high expectations in customer experience and marketing.”
“G7 provides a significant advantage for GSP, utilizing the G7 Master Program to assure measurable, predictable, and a uniform color management process,” said Jordan Gorski, Senior Vice President, Idealliance. “We applaud their commitment to process control excellence commitment and long-term support of the G7 Master Qualification Program.”
GSP provides industry leading retail solutions that drive traffic, reduce costs, and enhance customer experience. GSP delivers 100% store-specific in-store marketing programs to more than 70,000 retail locations from its four G7 print and fulfillment facilities throughout the U.S. GSP also offers turnkey design, manufacturing and installation for full-scale store remodels and décor refreshes. GSP’s award-winning design team supports retail environments, visual merchandising, photography, and graphics. Additionally, GSP’s AccuStore® store intelligence technology maintains a single source of accurate site data to help retailers target their growth initiatives to the specific needs of each store. Founded in 1978, GSP’s companies include Great Big Pictures and Custom Color, which supply graphics, visual merchandising, and retail execution to leading consumer and retail brands throughout the United States. For more information, visit gspretail.com.