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GSP Companies Helps Retailers Get SMART and Save at GlobalShop

Clearwater, Fla., March 20, 2018 – GSP Companies, a leading provider of retail services, is excited to be attending GlobalShop 2018 in Chicago, March 27-29. The annual tradeshow showcases the latest in retail design and technology.

GSP offers an array of marketing and visual merchandising services, from temporary and permanent signage to fixtures, displays, lighting and more. “But SMART is what sets us apart,” said CEO Geoff Neuhoff. “It’s how we’re able to offer all of these services in the most cost-efficient way possible.”

“SMART stands for Store-specific Marketing and Retail Technology,” said Geoff. “It sums up how we help retailers get the most from their existing marketing budget by combining tech-enabled efficiencies, proven project management, and our national reach,” he continued.

First, GSP helps clients get smart about their stores. AccuStore®, a proprietary, cloud-based, store profiling software provides accurate store information anytime. Armed with that data, retailers can drive marketing efficiencies down to the store level. It means no guessing at store distribution, no store execution issues and no waste in the print budget.

To further maximize smart marketing efficiencies, GSP utilizes three production facilities, which are strategically located in different shipping regions to optimize delivery and fulfillment. Clients can use the one that best suits their needs or break up jobs between all three to lower transportation costs and achieve the best freight rates. GSP’s nationwide reach also includes project managers in 22 states. 85% of the team works onsite or near client headquarters to assist with POP/print management.

GSP invites everyone to join them at booth #3016 to learn more about its SMART way to save on retail marketing. Ask about receiving a free SMART audit to ensure you’re getting the most from your existing marketing budget.

To work with GSP, please contact, or call 727-532-0647.


Now celebrating 40 years of business, GSP is a retail services provider located in Clearwater, Florida, with three regional production facilities (Clearwater; Provo, Utah; and Madison, Wisconsin). By using surveys and a proprietary software system, GSP helps retailers accurately measure and store site data, guaranteeing the right size sign is delivered to the right store every time with no overage. GSP offers award-winning marketing, design services, visual merchandising, food photography, best-in-class graphics and smart POP program management to more than 60,000 retail locations throughout North America. Recent growth led GSP to add AccuStore®, a survey, app and site profiling software brand, and the large-format graphics lab Great Big Pictures, which specializes in fashion retail. For more information, visit

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.