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GSP Adds Project Manager to Growing Retail Environments Team

Clearwater, Fla., March 7, 2018 – GSP, a leading retail services provider, has expanded its Retail Environments team by adding a new project manager. Industry veteran Linton Terry will help ensure on-target, on-time, on-budget delivery of clients’ store remodeling, reimaging and visual merchandising needs.

Linton’s project management and marketing experience includes work for major retailers such as Advance Auto Parts, CVS, Dick’s Sporting Goods and Calloway Golf, as well as leadership skills as a retail commercial general contractor. He specializes in store setup, remodeling, reimaging, visual brand management, promotional campaigns and merchandising.

More retailers are coming to GSP for help reimagining the store environment. Steven Cohen, VP Creative, says it’s due to a combination of several factors: “Millennial shoppers are seeking newness, retail competition is heating up and legacy stores are aging out,” he said. “Whether it’s a floor-to-ceiling store remodel or a décor refresh, GSP takes these projects from idea to install, saving our customers money and time with minimal interruption due to our experienced project management. Linton’s strong background and ability to handle multiple projects will aid our busy team,” Steven added.

Joe DeStefano, Director of Visual Merchandising at GSP, echoed Steven’s sentiment, “Linton’s expertise in streamlining the workflow and lifecycle of store remodeling projects will be a great asset to our clients.”


Now celebrating 40 years of business, GSP is a retail services provider located in Clearwater, Florida, with three regional production facilities (Clearwater; Provo, Utah; and Madison, Wisconsin). By using surveys and a proprietary software system, GSP helps retailers accurately measure and store site data, guaranteeing the right size sign is delivered to the right store every time with no overage. GSP offers award-winning marketing, design services, visual merchandising, food photography, best-in-class graphics and smart POP program management to more than 60,000 retail locations throughout North America. Recent growth led GSP to add AccuStore®, a survey, app and site profiling software brand, and the large-format graphics lab Great Big Pictures, which specializes in fashion retail. For more information, visit

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Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.