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GSP Hires New Business Development Director

Craig Neuhoff will help clients streamline in-store marketing in newly added role


Clearwater, Fla., April 9, 2018 – GSP, a leading retail services provider, announces today that it has appointed Craig Neuhoff to serve as Director of New Business Development. Craig will assist GSP’s major convenience store clients and help them spend less on their in-store marketing programs and retail environment projects.

Craig has been a strong advocate of leveraging GSP’s store-level marketing and retail technology to uncover waste, automate time-consuming tasks and provide true cost savings. He combines this technology advantage with GSP’s national reach to streamline the process and simplify store execution.

Prior to his promotion, Craig served as National Account Director for GSP and was Director of New Business Development, Convenience Retail, for Harbor Industries where he became a trusted advisor on marketing, merchandising and category management techniques. He brings twenty years of management experience to the position, along with an expansive knowledge of convenience retail.

“Even as we celebrate 40 years of making retail better, GSP is still growing,” said Donna Manion, VP Human Resources. “We are happy to have such a seasoned professional guiding our new business development.”

“I’m passionate about helping c-store brands achieve their growth strategy,” Craig added. “GSP is the answer for retailers looking to realize smart store marketing efficiencies.”

Read how Craig recently helped one nationwide retailer uncover thousands of savings on store rollouts.

Please see our case study: Store Survey Uncovers Thousands In Savings.


Now celebrating 40 years of business, GSP is a retail services provider located in Clearwater, Florida, with three regional production facilities (Clearwater; Provo, Utah; and Madison, Wisconsin). By using surveys and a proprietary software system, GSP helps retailers accurately measure and store site data, guaranteeing the right size sign is delivered to the right store every time with no overage. GSP offers award-winning marketing, design services, visual merchandising, food photography, best-in-class graphics and smart POP program management to more than 60,000 retail locations throughout North America. Recent growth led GSP to add AccuStore®, a survey, app and site profiling software brand, and the large-format graphics lab Great Big Pictures, which specializes in fashion retail. For more information, visit

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.