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GSP Celebrates the Grand Opening of Huck’s NTI Store

6,000-square-foot Newburgh, Indiana convenience store marks third rebranding and modeling project for retail services provider

Clearwater, Fla., Sept. 8, 2021 – GSP Retail, a leading provider of end-to-end retail services and solutions, today announced the grand opening of its newly remodeled Huck’s NTI (New-to-Industry) store #400 in Newburgh, Indiana just in time for Labor Day weekend.

GSP partnered with the Illinois-based convenience store chain in 2019 and is helping to refresh and modernize the Huck’s brand by updating the stores’ retail environments, décor, visual merchandising and signage.

This store is the third location GSP has developed for Huck’s and at 6,000 square feet is the first of this size. “Based on all it has to offer, we consider this Huck’s flagship store,” said GSP Vice President of Design Margaret Sotrop. “It’s an honor to be trusted to turn their dream into a reality and we’re thrilled to celebrate another grand opening with Huck’s,” added Margaret.

“Working with GSP on this new concept design has been a highlight for us this past year,” said Huck’s Vice President of Marketing Brittany Bayley. “GSP’s staff is innovative, creative, detailed and most importantly fun, easy, and all around exceptional to work with. We couldn’t have asked for a better team to make this store a reality.”

GSP’s work includes all interior signage, graphics, wayfinding, and LED elements as well as exterior design and installation of a new décor package which consists of oversized logos on brick, outdoor textiles, and assistance with the outdoor seating.

The design work is also intended to entice and promote the company’s extensive foodservice offerings, including:

  • Huck’s Kitchen featuring extensive fresh food made daily
  • Cluck’s Chicken – award-winning fried and rotisserie chicken
  • Godfather’s Pizza Express
  • A full catering menu
  • Convenient third-party food delivery options

“This is not just about opening a new store, this is an emotional journey,” said GSP Chief Creative Officer Steven Cohen. “Huck’s is getting bigger and better with each grand opening and helping them create these stores is a tremendous opportunity. Each project takes us further into the development of their brand – it’s been an incredibly enlightening experience for all of us.”

“Evolving with Huck’s has been a fantastic discovery and partnership. They’re a joy to work with we look forward to more new stores,” added Margaret.

Next up for GSP is the remodeling and rebranding of Travel Center 51 in Mt. Vernon, Illinois.

About Huck’s

In 1960, Bob Martin and Frank Bayley formed a partnership and began opening Big John supermarkets in small Southern Illinois towns, eventually branching out to Kentucky and Tennessee. Their first convenience store was opened in 1974 in Grayville, Ill and was named Huck’s. Today, Huck’s operates over 120 locations in Illinois, Indiana, Missouri, Kentucky, and Tennessee. With innovative ideas, hard work, and a vision for the future, Martin and Bayley, Inc. has grown to be one of the most financially sound companies in the country with over 1,500 employees. In March of 2001, the Martin and Bayley families sold the company to the employees making Huck’s a 100 percent employee-owned company. In May of 2018, Murat Tokad was promoted from executive vice president to CEO of Huck’s. For additional information, visit

About GSP

Founded in 1978, GSP provides industry leading retail solutions that drive traffic, reduce costs, and enhance customer experience. GSP delivers 100% stores-specific in-store marketing programs to more than 70,000 retail locations from its four G7 print and fulfillment facilities throughout the U.S. GSP also offers turnkey design, manufacturing and installation for full-scale store remodels and décor refreshes. GSP’s award-winning design team supports visual merchandising, photography and graphics. Additionally, GSP’s AccuStore® store intelligence technology maintains a single source of accurate site data to help retailers target their growth initiatives to the specific needs of each store. For more information, visit


Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.