GSP is often asked how effective point of purchase (POP) is in driving sales and influencing buyer purchases. Research into the effectiveness of POP Advertising has focused on answering three key questions:
1) Does POP generate a sales lift?
2) Do consumers recall POP messages?
3) What type of POP generates the best results?
Studies have found POP displays to be effective in increasing sales when used effectively. When consumers are at a store, or point of sale, they are more likely to purchase a good than at any other time or place. When at a point of purchase, the buyer’s mind is in shopping mode, and at it is at this time that POP signs are best at influencing their valuable opinion.
Other research findings:
The result of these shopper surveys and consumer research show that Point of purchase signage is effective in providing sales lift – POP signs truly sell.