Pantone is Staying True to Blue for Fall
Shades of blue will be big for fall, according to the Pantone Color Institute. The company, which forecasts seasonal color trends, has been true to blue all year, believing it reflects a “desire for tranquility.” Blue was also one-half of their Color of the Year selection (the other half being Rose Quartz).
“With all the angst that’s out there in the ether and in the world around us, there is a need for calming colors,” said Pantone Executive Director Leatrice Eiseman. “The color blue is fundamentally important to the human eye as a stable icon of the balance in our universe. Even in an uncertain world, we remember that the blue skies represent constancy – they have never fallen,” Eiseman continued.
Pantone’s fall palette includes a deep blue called Riverside, which is described as “strong and stable”. The other chosen blue shade is called Airy Blue. Along with Dusty Cedar, a brownish pink, the two are obvious nods to Serenity and Rose Quartz, the Color of the Year duo. The rest of the palette consists of “anchoring earth tones” and “exuberant pops of vibrant color” such as Lush Meadow, Spicy Mustard and Bodacious, a lilac that Pantone says can turn “fashion accents into fashion statements”.
There is a psychology behind the color. In an election year that divides us, blue would probably get the most votes for everyone’s favorite color. It’s something we can all agree on. That’s why, in corporate design, agreeable, reliable blue is everywhere. Roughly 60% of Fortune 500 companies have blue logos. Facebook, Twitter and LinkedIn all use blue. Mark Zuckerberg reportedly chose blue because he is colorblind. Google chose to make hyperlinks blue – although they have been experimenting with different colors lately and people are not happy. If you see the trending hashtag, #BringBackTheBlue, that’s why.
Although an untraditional choice for fall, blue is not especially bold. Fast Company has an interesting theory. It doesn’t inspire us to go out and paint the town red or spend green. Here’s hoping we don’t have a blue Christmas.