Pantone Color of the Year 2014: Radiant Orchid
Pantone just revealed the Pantone Color of the Year as PANTONE 18-3224 Radiant Orchid. This has become a Pantone tradition for the past decade where they have highlighted colors such as Emerald, Tangerine Tango, Turquoise and Tigerlily. In order to determine the new color each year, Pantone looks for trends in a variety of industries such as technology, fashion and film.
New colors inspire new designs
Designers throughout the world use the Pantone system as a foundation for their designs. Many look for product design inspiration and by specifically calling out a color, Pantone helps specific products stand out from the crowd. Purple is associated with luxury, imagination, sophistication, rank, inspiration, nobility as well as madness and cruelty.
See also: Color is Significant Sales Driver
In the retail world, colors can help persuade customers’ buying decisions. Companies looking to launch a new product could utilize the new Radiant Orchid color in their packaging to give customers a feeling of sophistication when they are using the product. A coffee shop, for instance, could launch a new flavor of coffee in the Spring in a vibrant Radiant Orchid cup to entice customers to try it.
Image Source: http://www.pantone.com/pages/index.aspx?pg=21129
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