Construction Design Pro joins GSP Retail Environments After Career at Amazon/Whole Foods

William Bonilla to lead clients’ store remodels and chain rollouts

Clearwater, Fla., (March 15, 2022) - GSP, a leading retail services provider, announced today that retail space design veteran William Bonilla has joined the company’s Retail Environments team. Bonilla brings his 20-years of experience in the design and retail construction industries to GSP. He will be directing new-to-industry (NTI) store launches and store identity rebrands for GSP’s clients. Bonilla comes to GSP from Amazon / Whole Foods where he was Senior Décor and Design Project Manager. In addition to overseeing build-outs of retail spaces of up to 70,000 square feet, he’s knowledgeable about millwork installations, equipment procurement, materials and product finishes. His range of retail design expertise includes developing specifications and requirements for fixtures, furniture, décor, and signage. Bonilla manages projects from design all the way through to installations and inspections.

“Will Bonilla brings a body of knowledge of the ‘total retail experience’ that will be instrumental in our shared success with our many clients. His high taste level and love of the retail space combined with his passion for interiors will be a win-win for all,” said Steven Cohen, Chief Creative Officer at GSP.

About GSP

Founded in 1978, GSP is a retail services provider located in Clearwater, Florida, with three regional production facilities (Clearwater; Provo, Utah; and Madison, Wisconsin). By using surveys and a proprietary software system, GSP helps retailers accurately measure and store site data, guaranteeing the right size sign is delivered to the right store every time with no overage. GSP offers award-winning marketing, design services, visual merchandising, food photography, best-in-class graphics and smart POP program management to more than 60,000 retail locations throughout North America. Recent growth led GSP to add AccuStore, a survey, app and site profiling software brand, and the large-format graphics lab Great Big Pictures, which specializes in fashion retail. For more information, visit