Highlights From NACS 2010
NACS 2010 was held in Atlanta, Georgia, October 5th through the 8th. The conference, at the Georgia World Congress Center, attracted almost 22,000 representatives of the global convenience and petroleum retailing industry. GSP was one of the 1,300 companies to exhibit at the show.
As one of the largest trade shows in the nation, it was an excellent opportunity to view many new products and services. GSP was able to display its terrific assortment from the Retail Branding Services department. These items included modular signs, interchangeable menu board configurations, product identifiers, merchandising displays and many other items. Many focus on efficient store level application with the ability to change graphics easily and inexpensively.
GSP employees were on hand to field questions and meet and greet with new and existing connections. Representatives demonstrated the latest in GSP software, web-based production and distribution software as well as store knowledge and database management software. It was heavily looked at by many attendees as the software delivers solutions to common concerns.
GSP’s Vice President of Marketing, Kevin Farley, was a featured speaker whose presentation focused on POP effectiveness. He talked about the three main elements of effective design:
• Get Looked At
• Do No Harm
Mr. Farley also discussed the need for consistent communication across all channels (social media, radio, TV, web, etc) and that retailers focus on execution at the store level.