Mother’s Day Shopping in a COVID-19 World
Although nearly 75% of consumers are social distancing, the NRF reports 86% of shoppers surveyed plan on celebrating Mother’s Day. How will they honor Mom in the days of COVID-19? Here’s what consumer research says Mother’s Day 2020 will look like during a pandemic.
With families still opting to stay home this Mother’s Day, gift planning, according to the NRF’s survey, shows an uptick in the following three categories.
A RetailMeNot survey reveals 43% of shoppers plan on purchasing flowers while 34% of shoppers will purchase gift cards and 33% will buy dinner from a restaurant.
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