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Retail Better Blog

December 11, 2017
Pantone, the worldwide provider of color systems, has chosen ultra violet as its color of the year for 2018. It's a vivid highlighter shade that Pantone calls "spiritual" and "cosmic," and hopes it will push "the boundaries of what inspires us." Technically speaking, ultra violet is not really a color since it lives outside the […]
November 2, 2017
Remodeling projects stimulate sales and deliver great ROI. They create an exciting new take on your brand that improves the store experience. So dream big!  You don’t have to go over budget to reach your goals either. Here are some tips to help you smooth the process and keep costs down. Get everyone’s input before […]
September 28, 2017
What message does your storefront convey? If you ask the merchants or category managers, they may respond that their offer is the best they could do. If you ask the store managers, they will tell you if the signage was executed well against the playbook. But how would your customers answer? What kind of first […]
August 30, 2017
With print marketing budgets being as tight as they are, it’s important to make every dollar count. You may think there’s no wiggle room to stretch it any further but, if you’re like most retailers, there are still some areas where you can reduce waste. It’s been estimated that retailers spend anywhere between 15% and […]
August 10, 2017
Selling Coffee to Millennials They’ve pushed demand to a record high and price is no object. Millennials sure do love their coffee. It’s more than a drink to them – it’s an experience. According to a Money Matters survey, that sought-after demographic of 18 to 35 year olds spends more on coffee than on saving […]

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