In The News


Retail Better Blog

March 2, 2023
When we do our 3000 Mile Store Walks during the Summer season, which we call “Fountain Season,” there are several significant things we notice. In years past, it’s been about price. In some chains it was a simplified price of 79 cents or 99 cents for any sized drink. While this brings many fuelers into […]
February 16, 2023
On the 3000 Mile Store Walk, which is our survey of convenience store marketing, we walk each store from the outside in. We walk the store just like the shoppers walk the stores, from each zone at the street, to the pumps and into the store. It’s all about the customer journey.  In-store marketing requires […]
December 6, 2022
When we talk to clients about creating their strategy for their NTI, remodel, or concept store, we always ask, “What do you want to be when you grow up? Do you want to be a branded store or a store of brands?” It’s the first step to understanding what direction you need to go with […]
August 4, 2022
GSP’s Chief Creative Officer Steven Cohen shows how high-impact food photography and superior POP placement can change the front of the store.
July 14, 2022
Discover how to declutter store windows and improve your stores’ appearance while still conveying your big idea. GSP’s Chief Creative Officer Steven Cohen shares an industry secret on how retailers can accomplish these three tasks at the same time.

View All


Making Headlines

View All