In The News


Retail Better Blog

June 21, 2017
C-stores have another reprieve to complete their mandatory menu labeling. In May, the FDA extended its compliance deadline until next May (May 7, 2018, to be exact). In a statement explaining the delay, the FDA said, “We are taking this action to enable us to consider how we might further reduce the regulatory burden or […]
May 22, 2017
In today’s competitive retail environment, marketing teams are facing pressure to reduce costs and improve return on investments. However, companies aren’t sure where to cut, so they end up reducing their marketing activity instead. A startling fact: Up to 50% of in-store marketing is wasted. According to the “Promotion Commotion” study by the CMO Council’s […]
February 8, 2017
According to NACS, c-store foodservice sales have grown to $42 billion a year. Along with recent industry mergers and acquisitions, that has led many of you with an already-established foodservice brand to expand your business model into new markets. It’s easy to think about economy of scale and roll out your existing marketing. However, that […]
February 2, 2017
Burger King’s mission statement is simple and to the point: To offer reasonably priced quality food, served quickly in attractive, clean surroundings. Their marketing supports this by enticing customers with plenty of reminders of featured food offerings and competitive prices. They use signage to guide the customer from the parking lot to the drive-thru and […]
January 3, 2017
You’ve invested in a big rebranding effort with new signage and collateral. Congratulations! It looks amazing. But if your company doesn’t understand or adhere to the elements of your brand, your big investment could be lost. Worse yet, it could damage your brand’s reputation. Inconsistency could confuse and alienate your customers. A brand standards guide […]

View All


Retail Better Newsletter

View All