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Retail Better Blog

September 28, 2017
What message does your storefront convey? If you ask the merchants or category managers, they may respond that their offer is the best they could do. If you ask the store managers, they will tell you if the signage was executed well against the playbook. But how would your customers answer? What kind of first […]
August 30, 2017
With print marketing budgets being as tight as they are, it’s important to make every dollar count. You may think there’s no wiggle room to stretch it any further but, if you’re like most retailers, there are still some areas where you can reduce waste. It’s been estimated that retailers spend anywhere between 15% and […]
August 10, 2017
Selling Coffee to Millennials They’ve pushed demand to a record high and price is no object. Millennials sure do love their coffee. It’s more than a drink to them – it’s an experience. According to a Money Matters survey, that sought-after demographic of 18 to 35 year olds spends more on coffee than on saving […]
July 17, 2017
Does your brand come to life in store? Is your store experience consistent with the merchandise you offer? And, most importantly, does it wow your customer? Just like peanut butter and jelly, Marketing and Merchandising go together. Though two departments, they share the same goal: Increasing sales. Their work must complement each other to make […]
July 7, 2017
Store intelligence software provides your team with a powerful combination of real-time, down-to-the-store-level insight and accurate data. It’s the perfect tool to automate the time-intensive work needed to bring your marketing projects to life and expedite their rollout in store. Here’s how you can leverage the value of technology at every stage of your in-store […]

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