How Retail Stores & QSRs Celebrated Star Wars & Cinco de Mayo

How Retail Stores & QSRs Celebrated Star Wars & Cinco de Mayo - GSP

With Star Wars Day arriving on a Saturday and Cinco de Mayo on a Sunday, May 4th weekend gave retailers and QSRs two reasons to celebrate and customers cool ways to save. Let’s recap.

May the Fourth Be With You – Star Wars Day Specials

What started as a fun pun between Star Wars fans is now a full-on holiday recognized annually on May 4 by fans, the Star Wars franchise and plenty of retailers. Here’s how retailers celebrated Star Wars Day on Saturday.

  • Amazon gave fans 20 percent off on Hasbro Star Wars merchandise.
  • Build-A-Bear offered customers up to 50 percent off its Star Wars bears.
  • Cicis provided $4 unlimited buffets with the purchase of an adult buffet and large drink.
  • Disney Store gave away Phantom Menace pins and the first 50 shoppers to make a purchase received a free Phantom Menace lithograph.
  • Disney Theme Parks featured special events at Disneyland and Walt Disney World’s Disney’s Hollywood Studios.
  • Hallmark offered a fourth off selected Star Wars merchandise plus a free pin set with the purchase of $15 or more on select Star Wars items.
  • Potbelly Sandwich Shop gave away a free cookie with purchase.
  • Steak ‘n Shake ran printable coupons for $2-off Steak ‘n Shake Meals.
  • Yesway created a cool May the $4 Combo just for Star Wars fans.

Cinco de Mayo Specials – May 5th Offers

Cinco de Mayo commemorates the day the Mexican army conquered France at the Battle of Puebla in 1862. Here’s a sample of some of the many Sunday steals and deals.

  • CEFCO promoted its CEFCO Taquitos and ice cold cervesa with this fun video post.

  • Chipotle offered free delivery via the DoorDash app on orders of $10 or more.
  • Cumberland Farms advertised a mobile coupon for $1 nachos Saturday and Sunday.
  • Lucky’s Market locations celebrated with a Street Taco Popup shop and served made-in-house tacos.

  • Moe’s promoted the holiday all week with #CincoDeMoes. The Mexican food chain gave Uber Eats customers spending $10+, a free HomeWrecker burrito and free shirts to the first 50 people who visited Moe’s through May 5.
  • 7-Eleven waived delivery fees on beer orders in cities where it offers delivery.
  • Tijuana Flats gave away two tacos and a beer for $5 throughout the weekend.
  • Yesway celebrated with Modelo specials promoted on Twitter.

GSP helps retailers with everything from branding and marketing to store remodeling and site surveys. Contact us to hear how can help you create winning in-store solutions.