How Can Retailers Thank First Responders, Nurses and Medical Personnel During the Coronavirus COVID-19 Pandemic?

How Can Retailers Thank First Responders, Nurses and Medical Personnel During the Coronavirus COVID-19 Pandemic? - GSP

Last week, NACS sent a letter to the Department of Homeland Security urging the agency to designate convenience stores, their suppliers and distributors as critical businesses during the COVID-19 pandemic. Convenience stores and grocers are doing whatever they can to help support customers, especially those on the Coronavirus front lines such as first responders, police, military personnel and medical workers.

Special Offers for Special Customers

You may have noticed some of your local businesses stepping up and providing free or discounted meals or beverages to customers in the medical field. Texas burger chain, Mighty Fine made headlines for providing free takeout meals to police, paramedics and medical workers in uniform. Participating Dunkin’ and Circle K stores are offering free hot and cold beverages to health care professionals for a limited time.

Making Your Message Memorable

Make sure your special offers are visible to first responders and medical workers just purchasing fuel. They may not need a coffee now but can always stop by on their way to work tomorrow as well as spread the word to their coworkers. Create clings or signage for your front windows. Customers will most likely take a photo of your sign and share it on their social media pages.

Keep Them Moving

Looking for new ways to honor local first responders and health care workers? The following are some ideas to help keep these customers moving during this difficult time.

  • Offer lunch discounts or free beverage with purchase
  • Create a Fast Pass for helpful heroes allowing them to get in and out faster  
  • Provide free delivery to area hospitals, sheriff’s offices, firehouses and more

We’re all in this together. If you’d like us to brainstorm or develop additional promotions geared toward first responders or medical workers, please let us know. We’re your partner and are here for you during these challenging times and always.

Feel Good News

In addition to helping first responders, see how retailers are helping senior customers and families, as well as assisting their employees during the COVID-19 crisis.