Help Your Outlet Store Stand Out with Better Visual Merchandising
Consumers are in love with off-price retailers. Outlet malls attract value-oriented shoppers of all ages – especially millennials and, also, surprisingly, men. That demographic variety is just one of the reasons why this brick and mortar retail segment continues to be strong, year over year.
But are you making the most of this marketing opportunity for your brand overall?
At the outlets, you’re competing with a great lineup of brands – with perhaps more diversity of high end and stock-up favorites than you’d find at a retail mall. But if you glance at the windows around your outlet mall, you’ll notice they pretty much all look the same, no matter the brand. Having a 00% off sign is not enough to compete. It’s time to create drama and wow the customer more.
Here are some ideas to convert your window shoppers into buyers:
Research culled from a recent Chain Store Age article tells us that the key to getting a shopper to buy is engagement. 56% of customers that hold a product will purchase it. This should become the overall goal of your displays, starting at the window.
Count on GSP to guide you to retail success
With almost 40 years of industry experience in design services and visual merchandising, GSP is an expert in retail environments of all kinds. We think big picture, from concept to execution, to give you the convenience of a one-stop shop. We also partner our visual merchandising and design skills with the latest technology to provide our customers with flawless execution. It helps us to deliver scalable solutions that work across all your different store formats. And it provides us with the exact data we need to treat each store as if it were your only one. We can tap into your store profiles and create customized in-store marketing solutions, just like the local artisans in your community who obsess over every detail.
Take a look at some of our recent design successes and ideas from our portfolio here.