Grocery Retailers Are Leveraging Pickup & Delivery Options to Their Advantage - GSP
As retail continues to innovate, time-saving offerings such as click-and-collect, buy-now/pay-later (BNPL), Buy Online, Pickup In Store (BOPIS), and delivery options give customers what they need and help retailers stay competitive. Half of U.S. shoppers are taking advantage of click-and-collect for groceries. “Consumers are no longer scouring the store for ingredients to create the perfect dinner … personal shoppers with apps like Shipt and Instacart are racing from one online grocery order to the next,” reports Grocery Dive.
Here are five interesting stats regarding grocery store delivery.
- Online Grocery Is Gaining Momentum
Online grocery will grow from 3 percent of sales currently to 12 percent by 2025, or $120 billion, reflecting compound annual growth of 28 percent – surpassing $100 billion in sales by 2023 or early 2024 states RetailDive. Consumer use of click and collect for grocery shopping has surged from just 4 percent of adults in 2016 to 15 percent in 2018.
- Delivery Fails Lead to Loyalty Loss
The price for late deliveries can hurt a retailer’s reputation big time according to Oracle, 13 percent of consumers say they would never order from that retailer again.
- Time-Saver? Not Really
Though Bain & Co. partner Stephen Caine predicts, “Online grocery will explode at some point,” only 42 percent of people using a grocery delivery service for the first time say it actually saves them time.
- Instacart Use Is Incredible
As of November 2019, 130K shoppers in North America are forgoing time spent inside grocery stores by using Instacart to handle the food shopping task for them and more than 22K stores use Instacart.
- Walmart Dominates Online Grocery Market
In its U.S. Online Grocery Survey 2019, Coresight said 37.4 percent of 1,888 internet-using adults polled reported purchasing groceries online from Walmart throughout the year, up from 25.5 percent in the 2018 study.
From signage and branding to fixtures and remodels, GSP has your in-store marketing and retail needs covered. Follow us on Twitter, like us on Facebook and connect with us on LinkedIn to hear more.