The Most Cost-Effective Way to Manage Your Menu Board Content - GSP

A common concern we hear from customers is how challenging it can be to balance local restaurant needs while holding true to a consistent look of a large, national brand. There’s no doubt that if you want to be competitive in every market, that means changes. But keeping up with menu board change requests can sometimes be a job in itself.

As one customer told us: “We needed (and found) a more convenient solution for ordering menu boards to help us stay competitive. The existing process did not allow for all of the product variations and the numerous franchise requests that could overload our marketing and creative teams,” said Meredith Wenz, Director of Marketing for Auntie’s Anne’s.

GSP’s exclusive Print On Demand technology was created to help meet the needs of the fast-paced marketplace. It provides the ability to print multiple menu versions from an online template that’s customized to your corporate brand standards. It’s kept on a cloud-based platform, making it accessible from anywhere. It’s the perfect solution for businesses that require personalization and changes to some but not all of your menu boards as well as fast turnaround.

Here are just some of the advantages of using Print On Demand:

• Accommodate for new local, state and federal regulations
• Swap out promotions easily
• Try limited time offers
• Create test markets before you commit to a chain-wide product rollout
• Decrease printing expenses: You print only what you need when you need it and eliminate expensive, rush, custom jobs.
• Enhance the customer experience by catering to regional taste differences
• Ensure visual consistency and brand compliance across all locations
• Update your menu anywhere you have Web access

With Print On Demand, you can make updates to your menu board anytime – without having to pay for costly redesign services. No special computer programming or design skills are necessary, so feel free to let your franchises enter their own changes. Your custom, branded template is stored and password-protected so be assured it always stays compliant.

To read more about Print On Demand, please click here.