Retail Marketing

With many stores either closed, operating during limited hours, or controlling the number of shoppers, customers have been forced to accept a new norm known as shopping during a pandemic. As the restrictions loosen up and the world reopens, retailers will have to adjust their marketing to adapt to the post-COVID-19 consumer. Reconnect With Your […]

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It may not be easy to imagine “business as usual” once the world returns to the office, school, and gym. However, thinking ahead to build paths to win in tomorrow’s shifted retail environment is key. Here are some post-COVID-19 customer predictions and expectations. Peace of Mind Though clean stores have always been important to your […]

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Shoppers following social distancing guidelines are trying to minimize their time in your stores. Today’s weary shoppers are now wearing masks and gloves and anxiously trying to get what they need and exit safely. With this in mind, consider shifting more of your messaging to exterior signage as opposed to interior communications. Communicate With Customers […]

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Social distancing is the “new norm” but retailers and shoppers say maintaining that six-foot distance at grocery stores can be challenging. Grocery stores and convenience stores are doing their best to follow social distancing guidance from the CDC. Retailers are getting creative in their fight to prevent customers from standing within six feet apart from […]

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As retailers, you’ve dealt with everything from severe weather events to sudden changes in FDA rules and regulations. However, you most likely have yet to encounter a crisis as monumental as the COVID-19 coronavirus. Here are some quick and easy ways to adjust your marketing strategy during the current pandemic crisis. Thank First Responders & […]

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Construction on your new store is in full swing and the neighborhood is buzzing with rumors and inquiries about what’s “coming soon.” Now’s the time to keep the community informed, build excitement and prepare for a successful grand opening your customers are sure to love. Here’s how. Give Your Customers a Sign Don’t leave locals […]

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Your store’s signage reflects your brand and can directly impact your revenue. About 76 percent of customers enter a store because of its signs, while approximately 68 percent make purchases based solely upon store signage. Here are a few tips to ensure your signage is working for and not against you. Have a Plan – […]

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Summer is the ideal time to drive traffic to your convenient store or supermarket beer displays. Here are three cost-effective signage ideas sure to capture your beer customers’ attention and generate repeat business all summer long. Aisle Invaders and 3-D Floor Graphics – Drive traffic to non-refrigerated beer displays with a header, aisle invaders and […]

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According to NACs, foodservice accounts for 22.5 percent of in-store sales in 2017 and 33.9 percent of gross profit dollars. If looking to attract customers to your wings, pizza and handcrafted sandwiches, you’ll need a creative point-of-purchase (POP) program. Don’t let your POP drive away hungry customers! Here are three things to consider. Packaged Foods […]

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