Retail Marketing

According to National Association of Convenience Stores (NACS), convenience store foodservice sales saw a 4.4% increase in 2019 and represented 25.4% of inside sales—up from 22.6% in 2018. If looking to attract customers to your wings, pizza and handcrafted sandwiches, you’ll need a creative point-of-purchase (POP) program. Don’t let your POP drive away hungry customers! Here […]

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If you’re like most retailers, you’re looking to prevent waste and reduce spending wherever possible. Why not start with your print marketing? The average retailer spends an estimated 15% to 30% more than necessary because of print overage and freight. Here are some easy ways to help maximize your budget. Multiple Locations Minimize Freight Rates […]

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As the pressure to realign and reevaluate your cost-saving strategy continues, the importance of “doing more with less” increases. Why not start by saving time and money on your POP program? Here’s how combining the right technology with the right printing, fulfillment, and overall marketing solutions can help. Reduce Shipping Costs and Increase Print Turn […]

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With many stores either closed, operating during limited hours, or controlling the number of shoppers, customers have been forced to accept a new norm known as shopping during a pandemic. As the restrictions loosen up and the world reopens, retailers will have to adjust their marketing to adapt to the post-COVID-19 consumer. Reconnect With Your […]

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It may not be easy to imagine “business as usual” once the world returns to the office, school, and gym. However, thinking ahead to build paths to win in tomorrow’s shifted retail environment is key. Here are some post-COVID-19 customer predictions and expectations. Peace of Mind Though clean stores have always been important to your […]

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Shoppers following social distancing guidelines are trying to minimize their time in your stores. Today’s weary shoppers are now wearing masks and gloves and anxiously trying to get what they need and exit safely. With this in mind, consider shifting more of your messaging to exterior signage as opposed to interior communications. Communicate With Customers […]

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Social distancing is the “new norm” but retailers and shoppers say maintaining that six-foot distance at grocery stores can be challenging. Grocery stores and convenience stores are doing their best to follow social distancing guidance from the CDC. Retailers are getting creative in their fight to prevent customers from standing within six feet apart from […]

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As retailers, you’ve dealt with everything from severe weather events to sudden changes in FDA rules and regulations. However, you most likely have yet to encounter a crisis as monumental as the COVID-19 coronavirus. Here are some quick and easy ways to adjust your marketing strategy during the current pandemic crisis. Thank First Responders & […]

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Construction on your new store is in full swing and the neighborhood is buzzing with rumors and inquiries about what’s “coming soon.” Now’s the time to keep the community informed, build excitement and prepare for a successful grand opening your customers are sure to love. Here’s how. Give Your Customers a Sign Don’t leave locals […]

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