On the 3000 Mile Store Walk, which is our survey of convenience store marketing, we walk each store from the outside in. We walk the store just like the shoppers walk the stores, from each zone at the street, to the pumps and into the store. It’s all about the customer journey. In-store marketing requires […]
GSP’s Chief Creative Officer Steven Cohen shows how high-impact food photography and superior POP placement can change the front of the store.
Discover how to declutter store windows and improve your stores’ appearance while still conveying your big idea. GSP’s Chief Creative Officer Steven Cohen shares an industry secret on how retailers can accomplish these three tasks at the same time.
According to National Association of Convenience Stores (NACS), convenience store foodservice sales saw a 4.4% increase in 2019 and represented 25.4% of inside sales—up from 22.6% in 2018. If looking to attract customers to your wings, pizza and handcrafted sandwiches, you’ll need a creative point-of-purchase (POP) program. Don’t let your POP drive away hungry customers! Here […]
If you’re like most retailers, you’re looking to prevent waste and reduce spending wherever possible. Why not start with your print marketing? The average retailer spends an estimated 15% to 30% more than necessary because of print overage and freight. Here are some easy ways to help maximize your budget. Multiple Locations Minimize Freight Rates […]
As the pressure to realign and reevaluate your cost-saving strategy continues, the importance of “doing more with less” increases. Why not start by saving time and money on your POP program? Here’s how combining the right technology with the right printing, fulfillment, and overall marketing solutions can help. Reduce Shipping Costs and Increase Print Turn […]
With many stores either closed, operating during limited hours, or controlling the number of shoppers, customers have been forced to accept a new norm known as shopping during a pandemic. As the restrictions loosen up and the world reopens, retailers will have to adjust their marketing to adapt to the post-COVID-19 consumer. Reconnect With Your […]
It may not be easy to imagine “business as usual” once the world returns to the office, school, and gym. However, thinking ahead to build paths to win in tomorrow’s shifted retail environment is key. Here are some post-COVID-19 customer predictions and expectations. Peace of Mind Though clean stores have always been important to your […]
Shoppers following social distancing guidelines are trying to minimize their time in your stores. Today’s weary shoppers are now wearing masks and gloves and anxiously trying to get what they need and exit safely. With this in mind, consider shifting more of your messaging to exterior signage as opposed to interior communications. Communicate With Customers […]
COVID-19 has changed the way you operate your stores and communicating that to your customers is key. Changes such as new or altered store hours, revised self-service policies, new cleaning protocols and inventory updates provide shoppers peace of mind and that’s critical right now. Here’s how to keep your customers in the know with signage […]