Retail Marketing

Social distancing is the “new norm” but retailers and shoppers say maintaining that six-foot distance at grocery stores can be challenging. Grocery stores and convenience stores are doing their best to follow social distancing guidance from the CDC. Retailers are getting creative in their fight to prevent customers from standing within six feet apart from […]

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As retailers, you’ve dealt with everything from severe weather events to sudden changes in FDA rules and regulations. However, you most likely have yet to encounter a crisis as monumental as the COVID-19 coronavirus. Here are some quick and easy ways to adjust your marketing strategy during the current pandemic crisis. Thank First Responders & […]

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Construction on your new store is in full swing and the neighborhood is buzzing with rumors and inquiries about what’s “coming soon.” Now’s the time to keep the community informed, build excitement and prepare for a successful grand opening your customers are sure to love. Here’s how. Give Your Customers a Sign Don’t leave locals […]

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Your store’s signage reflects your brand and can directly impact your revenue. About 76 percent of customers enter a store because of its signs, while approximately 68 percent make purchases based solely upon store signage. Here are a few tips to ensure your signage is working for and not against you. Have a Plan – […]

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Summer is the ideal time to drive traffic to your convenient store or supermarket beer displays. Here are three cost-effective signage ideas sure to capture your beer customers’ attention and generate repeat business all summer long. Aisle Invaders and 3-D Floor Graphics – Drive traffic to non-refrigerated beer displays with a header, aisle invaders and […]

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According to NACs, foodservice accounts for 22.5 percent of in-store sales in 2017 and 33.9 percent of gross profit dollars. If looking to attract customers to your wings, pizza and handcrafted sandwiches, you’ll need a creative point-of-purchase (POP) program. Don’t let your POP drive away hungry customers! Here are three things to consider. Packaged Foods […]

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Retailers buy signs because 79 percent of shoppers make impulsive in-store purchasing decisions. However, oftentimes the sign strategy is designed to simplify execution rather than drive store traffic. From choosing generic messages to oversimplified design decisions, retailers are missing out on opportunities to catch their customers eye. Bad Signs Cheapen the Look of Your Store. […]

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The holiday season is the perfect time for convenience stores to capitalize on the estimated 165 million shoppers already stopping there each day for gas, gift cards, caffeine and scratch-offs games. According to Retail Me Not, 51 percent of shoppers admit sales and offers motivate them to visit a particular store, giving c-stores the incentive […]

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With 75 percent of convenience store customers focused solely on fueling up their tanks, enticing, impactful messaging at the pump isn’t a nice-to-have, it’s a must-have to drive c-store sales. According to GasBuddy, 73 percent of drivers spend more than five minutes at the pump, making the pump the perfect place to persuade and capture […]

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