Retail Marketing

Construction on your new store is in full swing and the neighborhood is buzzing with rumors and inquiries about what’s “coming soon.” Now’s the time to keep the community informed, build excitement and prepare for a successful grand opening your customers are sure to love. Here’s how. Give Your Customers a Sign Don’t leave locals […]

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Your store’s signage reflects your brand and can directly impact your revenue. About 76 percent of customers enter a store because of its signs, while approximately 68 percent make purchases based solely upon store signage. Here are a few tips to ensure your signage is working for and not against you. Have a Plan – […]

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Summer is the ideal time to drive traffic to your convenient store or supermarket beer displays. Here are three cost-effective signage ideas sure to capture your beer customers’ attention and generate repeat business all summer long. Aisle Invaders and 3-D Floor Graphics – Drive traffic to non-refrigerated beer displays with a header, aisle invaders and […]

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According to NACs, foodservice accounts for 22.5 percent of in-store sales in 2017 and 33.9 percent of gross profit dollars. If looking to attract customers to your wings, pizza and handcrafted sandwiches, you’ll need a creative point-of-purchase (POP) program. Don’t let your POP drive away hungry customers! Here are three things to consider. Packaged Foods […]

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Retailers buy signs because 79 percent of shoppers make impulsive in-store purchasing decisions. However, oftentimes the sign strategy is designed to simplify execution rather than drive store traffic. From choosing generic messages to oversimplified design decisions, retailers are missing out on opportunities to catch their customers eye. Bad Signs Cheapen the Look of Your Store. […]

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The holiday season is the perfect time for convenience stores to capitalize on the estimated 165 million shoppers already stopping there each day for gas, gift cards, caffeine and scratch-offs games. According to Retail Me Not, 51 percent of shoppers admit sales and offers motivate them to visit a particular store, giving c-stores the incentive […]

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With 75 percent of convenience store customers focused solely on fueling up their tanks, enticing, impactful messaging at the pump isn’t a nice-to-have, it’s a must-have to drive c-store sales. According to GasBuddy, 73 percent of drivers spend more than five minutes at the pump, making the pump the perfect place to persuade and capture […]

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Cashing in on your customers’ cravings starts at the pump and ends with winning point-of-purchase (POP) display materials. From tempting photos foodies will love to irresistible sizzling scent marketing — here are four easy ways to whet their appetite and ultimately capitalize on food and beverage offerings. Captivate Via Visuals Professional photography with larger-than-life full […]

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An interesting new survey is shedding light on the rationale your customers use when deciding which c-store to visit. If you’ve ever wondered what makes them pick one store over another, your answers lie below. Location, Location, Location Real estate agents may talk about location being the determining factor for buying a house. It’s also […]

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Wouldn’t you love to go inside the minds of those elusive millennial shoppers and find out what they think of your store? We sure did. That’s why, when we found this recent University of Florida study, we were all over it! Although definitions vary slightly, millennials are the large generation born between 1982 and 1996. […]

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