Based in Louisville, Kentucky, Thorntons currently operates over 190 stores that provide fresh foods, high quality beverages and fuel in six states: Florida, Illinois, Indiana, Kentucky, Ohio and Tennessee.
Thorntons POP provider didn’t have the technology required to customize the retailer’s POP kits to fulfill each store’s needs. The store’s POP kits often included the wrong size or type of signs forcing store associates to request expensive second shipments to correct errors.
Thorntons wanted to eliminate and prevent this print and financial waste as well as simplify execution for its store managers by ensuring they received accurate materials within their kits. The retailer was also looking for a fast and efficient way to update their store profiles without creating additional work for employees.