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PILOT FLYING J

Pilot Flying J Increases Mobile App Use By 1K%

Pilot Flying J logo

CHALLENGE

Pilot Flying J—the largest operator of travel centers in North America—needed a strategic standee or kiosk to promote the c-store’s newly updated myPilot app and free beverage campaign, as well as help the company reach its app goals for the month.
Pilot Flying J forecourt and storefront
Pilot Flying J exterior signage and employees

“Thank you for your partnership in bringing our vision to life. It was very successful, and we look forward to round two later this year.”


Shannon Stone, Sr. Manager, Creative and Promotional Services, Pilot Flying J

SOLUTION

Together with Pilot’s Creative team, GSP created a fun, multidimensional iPhone-shaped standee. The standee included clear messaging on how to download the loyalty app along with visuals promoting the free beverage of the day. Additionally, an easy-to-open display window made it simple for store associates to update the free beverage offering.
Pilot Flying J exterior signage
Pilot Flying J exterior signage

RESULTS

Increased App Use

Overall, app downloads and offer usage increased significantly. Based upon the previous year, “offers saved” were up by 1K%, “offers used” grew by 525% and first-time app users increased by 225%.

Executed Easily

“This standee was easy to execute for operations … Store operations commented on how great it was,” said Shannon Stone, Sr. Manager, Creative and Promotional Services, Pilot Flying J

Met Goals

“This display provided daily visibility of our free offers to our guests which played a strategic role in us reaching our app goals for [the month].” Pilot was so pleased with the results of the standee – they plan to create another in the future.

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Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.