Design Awards

2018 GSP Companies Holiday Card

American Graphic Design Awards

2018 GSP Companies Holiday Card

Happiness was the theme of our 2017 holiday card. We created a tri-fold card featuring a modern die-cut tree on the cover. Through the tree, a shimmery pattern of holiday lights appears reminiscent of an impressionist painting. Tiny silver metallic dots embedded via a spot UV treatment along with an overall dull varnish complete the effect.

October 2018

GlobalShop Collateral

American Graphic Design Awards

GlobalShop Collateral

GSP’s GlobalShop marketing collateral was created to capture the idea of smart savings. We crafted our “SMART” message to focus on Store-specific Marketing And Retail Technology, all optimized through tech-enabled on-site project management and our national footprint.

October 2018

GlobalShop Booth

American Graphic Design Awards

GlobalShop Booth

GSP's theme for this year's GlobalShop was to market the idea of smart savings. Our booth stopped traffic using a dramatic 10- by 10-foot suspended cube that teased our message along with a large 8 by 20-foot crimson light box that told the GSP story.

October 2018

GlobalShop Coffee Table Book

American Advertising (ADDY) Award

GlobalShop Coffee Table Book

GSP won a silver ADDY for the coffee table book it created for GlobalShop. The book described the design thinking behind the booth and served as a portfolio for retailers visiting the booth.

January 2018 - Local
April 2018 – Fourth District

GlobalShop Booth

American Graphic Design Awards

GlobalShop Booth

We designed a booth to showcase our ability to transform the store environment. It featured custom-made furniture, floor covering, walls, graphics and a one-of-a-kind canopy chandelier, all done in a Cuban theme.

October 2017

GlobalShop Coffee Table Book

American Graphic Design Awards

GlobalShop Coffee Table Book

This book created especially for the show documented the design thinking behind the award-winning booth and detailed GSP’s visual merchandising capabilities.

October 2017

A Fresh Look Campaign

American Graphic Design Awards

A Fresh Look Campaign

This campaign was created for a grocery retailer to emphasize freshness through a modern graphics package consisting of a new brand font, color palette, photography approach and POP template.

October 2017

The Fresh Stamp Campaigns

American Graphic Design Awards

The Fresh Stamp Campaign

We created a system to guide customers towards healthier food choices in the convenience store. Beautiful lifestyle photography reinforces the store’s emphasis on fresh while the “stamp of approval” on selected items makes it easy to just grab and go.

October 2017

Kroger Coffee Designs

American Graphic Design Awards

Kroger Coffee Designs

GSP won in the POP/Displays/Signs category for its coffee rebranding project for Kroger. The work features a simple color palette, whitewashed wood, lifestyle imagery and fun coffee statements that reinforce the theme of “Life begins with great coffee.”

September 2016

Kroger Food Court Designs

American Graphic Design Awards

Kroger Food Court Designs

GSP won for its branding/identity work on a food court design for future Kroger stores. We created five distinct food brands that could comprise a new food court. Each brand has its own graphics package that consists of naming idea, logo, back wall, menu system, associate apparel and packaging to tie it all together.

September 2016

Travel Centers of America Beer Barn

American Graphic Design Awards

Travel Centers of America Beer Barn

Travel Centers of America wanted a way to increase beverage sales and call attention to their selection. GSP created a built-to-order, display walk-in cooler with a barn door look entrance and modular panel design.

September 2015

Food Photography for SuperAmerica

American Graphic Design Awards

Food Photography for SuperAmerica

GSP won for its food photography produced for SuperAmerica stores. By taking a simple lifestyle approach, the photography brings out the quality and freshness of our client SuperAmerica’s private label brand called SuperMom’s.

September 2015

Chick’s Store to Stripes Rebranding

Local Gold American Advertising (ADDY) Award

Chick’s Store to Stripes Rebranding

GSP’s design work for the rebranding of the Chick’s store to Stripes won a 2015 Tampa Bay Gold ADDY Award in the Sales Promotion Branded Environment category for the American Advertising Award competition.

March 2015

Kangaroo Express Hot from the Oven Campaign

American Graphic Design Awards

Kangaroo Express Hot from the Oven Campaign

The Hot from the Oven campaign theme and graphics were designed to launch and brand the convenience retailer’s new hot food offerings. The POP graphics were designed with bold copy and large food images to create big impact and improve visibility inside and out.

October 2014

GSP Café Fresh Marketing Campaign

American Graphic Design Awards

GSP Café Fresh Marketing Campaign

Café Fresh was designed and developed as a marketing tool to help provide our retail customers with design direction, ideas and inspiration for branding new food initiatives. The Café Fresh foodservice brand has been implemented in various mediums as part of an ongoing integrated campaign.

October 2014

GSP Corporate Web Site

American Web Design Awards

GSP Corporate Web Site

GSP’s corporate web site gspretail.com, which is mobile and tablet friendly, features a new homepage design, a cleaner layout and a more intuitive navigation system. The photography showcased throughout the site was also produced by GSP.

October 2014

Heineken Beer Displays

District Gold American Advertising (ADDY) Award

Heineken Beer Display

GSP’s Heineken beer display, designed for Circle K stores, was recognized in the P-O-P/posters/signs category. The display, which consisted of large three-dimensional contour-cut beer bottle aisle invaders and floor graphics, was used to create impact and improve visibility.

May 2014

Heineken Beer Display

Local Silver American Advertising (ADDY) Award

Heineken Beer Display

GSP’s Heineken beer display, designed for Circle K stores, was recognized in the P-O-P/posters/signs category. The display, which consisted of large three-dimensional contour-cut beer bottle aisle invaders and floor graphics, was used to create impact and improve visibility.

April 2014

Home Depot Fuel Rolling Kiosk

American Package Design Awards

Home Depot Fuel Rolling Kiosk

GSP’s Rolling Kiosk fixture, featured at Home Depot’s HD Fuel locations, was recognized in the kiosks/displays category. The moveable kiosk was developed to communicate foodservice offerings and monthly specials in various locations throughout the store.

February 2014

Heineken Beer Display

American Package Design Awards

Heineken Beer Display

GSP’s Heineken beer display, designed for Circle K stores, was recognized in the P-O-P/posters/signs category. The display, which consisted of large three-dimensional contour-cut beer bottle aisle invaders and floor graphics, was used to create impact and improve visibility.

February 2014

Earth Market Logo

American Package Design Awards

Earth Market Logo

GSP’s design of the Earth Market logo was awarded in the stores logos/identity/branding category. GSP’s Design Services team created the Earth Market brand identity for Atlas Oil’s new concept stores. The identity is used on the storefront and throughout the store on all branding, signage and specialty food product labels. The logo incorporates the interior colors and modern feel of the store concept.

February 2014

Thorntons General Managers Conference 2012

American Graphic Design Award

Thorntons General Managers Conference 2012

The 2012 Thorntons General Managers Conference theme and campaign was designed and produced by GSP’s Design Services team to brand Thorntons yearly conference. The “Refreshing Convenience” idea was inspired by Thorntons prototype store direction, and the GM of the Year signage was inspired by GQ magazine covers with each GM finalist as the cover celebrity. To create impact in the conference center venue, GSP designed a variety of large signage.

September 2013

Tom Thumb Craft Beer POP Signage

American Graphic Design Award

Tom Thumb Craft Beer POP Signage

The Tom Thumb Craft Beer POP Signage was also designed and produced by GSP to create a “go to destination” for Tom Thumb’s craft beer selection to increase customer traffic and craft beer sales. Large three-dimensional contourcut beer glass and barrel graphics were designed to create impact and improve visibility from the front door. The design incorporated hand-crafted style elements to convey the craft beer look and feel.

September 2013

Modular Menu System

POPAI OMA Bronze Award

Modular Menu System

The Modular Menu System was designed and developed by GSP’s Design Services team for a large, national grocery retailer to create an eye-catching destination for fresh and inviting meals in the bakery, deli and bistro categories. The Modular Menu System incorporates an innovative “frameless” curved design that provides snap in graphics for store personnel to easily change out menu offerings and pricing specials. It is modular for different configurations and the graphic inserts were designed to be clearly legible and to communicate the menu effectively.

April 2013