American Advertising (ADDY) Award
Holiday Card 2019
GSP’s Holiday Card 2019 won Silver ADDYs in both the Sales & Marketing, Advertising Industry Self-Promotion Collateral - Special Events Materials category and the Sales & Marketing, Direct Marketing Direct Mail - 3D/Mixed category. The multifold card featured a variety of different intricately designed and laser cut holiday images allowing recipients to cut and create their own combinations to form a kaleidoscope effect.
February 2020
American Graphic Design Awards
Convenience Store Foodservice Launch
7-Eleven challenged GSP to create a brand package for its new quick service restaurant, Roost. The work—developed for a 38-store test market in Charleston, South Carolina—focused on a modern twist for its chicken and biscuits the customers can’t resist. We touched everything from photography to POP.
October 2019
American Graphic Design Awards
Convenience Store Rebrand and Remodel
Huck’s challenged GSP to develop a refreshed branded package and in-store experience for its 4,800-square-foot protype convenience store in Seymour, Indiana. Our winning concept captures an overall modern, yet vintage look and feel.
October 2019
American Graphic Design Awards
Bakery, Pizza and Hot Foodservice Launch
Using photos from our photo shoot, GSP’s Design team developed POP and signage to introduce Circle K’s fresh new lineup of bakery and hot food items specifically for Circle K’s Charlotte, South Carolina stores. This series of fun, yet simplistic design and imagery was featured throughout the interior and exterior of the store.
October 2019
American Graphic Design Awards
AccuStore Self-Promotional Video
Working closely with Event Vids production team, we concepted, scripted and art directed this self-promotion video used on our website and at tradeshows. This video captures and highlights the many ways AccuStore—GSP’s survey, app and site profiling software—solves pain points retailers face daily. Viewers are taken through a series of on-screen questions and answers accompanied by visual examples of AccuStore’s solutions.
October 2019
American Advertising (ADDY) Award
Lucky’s Market Installation
GSP was presented with a prestigious Silver award for Out-of-Home & Ambient Media, Ambient Media Multiple Installation for Lucky’s Market Store Install. Lucky’s Market had a slate of new store openings planned, however, the accelerated pace was becoming significantly time-consuming and costly to install and supervise. GSP’s visual merchandising team provided dedicated project management resources to assist with Lucky’s rollouts helping the specialty grocer dramatically reduce overall spending and expedite speed to market.
February 2019
American Graphic Design Awards
2018 GSP Companies Holiday Card
Happiness was our theme for our 2017 holiday card. We created a tri-fold card with a modern dye cut tree on the cover. Through the tree, a shimmery pattern of holiday lights appears reminiscent of an impressionist painting. Tiny metallic dots of silver embedded in a spot UV treatment and an overall dull varnish complete the affect.
October 2018
American Graphic Design Awards
GlobalShop Collateral
We created this marketing collateral to capture the idea of smart savings. We crafted our message to focus on store-specific marketing and retail technology, all optimized through tech-enabled onsite project management and our national footprint.
October 2018
American Graphic Design Awards
GlobalShop Booth
Our theme for GlobalShop this year was to market the idea of smart savings. Our booth was created with a dramatic 10’x10' suspended cube that teased our message and a large 8’x20’ foot crimson light box that told our story.
October 2018
American Advertising (ADDY) Award
GlobalShop Coffee Table Book
GSP won a silver ADDY for the coffee table book it created for GlobalShop. The book described the design thinking behind the booth and served as a portfolio for retailers visiting the booth.
January 2018 - Local
April 2018 – Fourth District
American Graphic Design Awards
GlobalShop Booth
We designed a booth to showcase our ability to transform the store environment. It featured custom-made furniture, floor covering, walls, graphics and a one-of-a-kind canopy chandelier, all done in a Cuban theme.
October 2017
American Graphic Design Awards
GlobalShop Coffee Table Book
This book created especially for the show documented the design thinking behind the award-winning booth and detailed GSP’s visual merchandising capabilities.
October 2017
American Graphic Design Awards
A Fresh Look Campaign
This campaign was created for a grocery retailer to emphasize freshness through a modern graphics package consisting of a new brand font, color palette, photography approach and POP template.
October 2017
American Graphic Design Awards
The Fresh Stamp Campaign
We created a system to guide customers towards healthier food choices in the convenience store. Beautiful lifestyle photography reinforces the store’s emphasis on fresh while the “stamp of approval” on selected items makes it easy to just grab and go.
October 2017
American Graphic Design Awards
Kroger Coffee Designs
GSP won in the POP/Displays/Signs category for its coffee rebranding project for Kroger. The work features a simple color palette, whitewashed wood, lifestyle imagery and fun coffee statements that reinforce the theme of “Life begins with great coffee.”
September 2016
American Graphic Design Awards
Kroger Food Court Designs
GSP won for its branding/identity work on a food court design for future Kroger stores. We created five distinct food brands that could comprise a new food court. Each brand has its own graphics package that consists of naming idea, logo, back wall, menu system, associate apparel and packaging to tie it all together.
September 2016
American Graphic Design Awards
Travel Centers of America Beer Barn
Travel Centers of America wanted a way to increase beverage sales and call attention to their selection. GSP created a built-to-order, display walk-in cooler with a barn door look entrance and modular panel design.
September 2015
American Graphic Design Awards
Food Photography for SuperAmerica
GSP won for its food photography produced for SuperAmerica stores. By taking a simple lifestyle approach, the
photography brings out the quality and freshness of our client SuperAmerica’s private label brand called SuperMom’s.
September 2015
Local Gold American Advertising (ADDY) Award
Chick’s Store to Stripes Rebranding
GSP’s design work for the
rebranding of the Chick’s store to Stripes won a 2015 Tampa Bay Gold ADDY Award in the Sales Promotion Branded Environment category for the American Advertising Award competition.
March 2015
American Graphic Design Awards
Kangaroo Express Hot from the Oven Campaign
The Hot from the Oven campaign theme and graphics were designed to launch and brand the convenience retailer’s new hot food offerings. The POP graphics were designed with bold copy and large food images to create big impact and improve visibility inside and out.
October 2014
American Graphic Design Awards
GSP Café Fresh Marketing Campaign
Café Fresh was designed and developed as a marketing tool to help provide our retail customers with design direction, ideas and inspiration for branding new food initiatives. The Café Fresh foodservice brand has been implemented in various mediums as part of an ongoing integrated campaign.
October 2014
American Web Design Awards
GSP Corporate Web Site
GSP’s corporate web site gspretail.com, which is mobile and tablet friendly, features a new homepage design, a cleaner layout and a more intuitive navigation system. The photography showcased throughout the site was also produced by GSP.
October 2014
District Gold American Advertising (ADDY) Award
Heineken Beer Display
GSP’s Heineken beer display, designed for Circle K stores, was recognized in the P-O-P/posters/signs category. The display, which consisted of large three-dimensional contour-cut beer bottle aisle invaders and floor graphics, was used to create impact and improve visibility.
May 2014
Local Silver American Advertising (ADDY) Award
Heineken Beer Display
GSP’s Heineken beer display, designed for Circle K stores, was recognized in the P-O-P/posters/signs category. The display, which consisted of large three-dimensional contour-cut beer bottle aisle invaders and floor graphics, was used to create impact and improve visibility.
April 2014
American Package Design Awards
Home Depot Fuel Rolling Kiosk
GSP’s Rolling Kiosk fixture, featured at Home Depot’s HD Fuel locations, was recognized in the
kiosks/displays category. The moveable kiosk was developed to communicate foodservice offerings and monthly specials in various locations throughout the store.
February 2014
American Package Design Awards
Heineken Beer Display
GSP’s Heineken beer display, designed for Circle K stores, was recognized in the P-O-P/posters/signs category. The display, which consisted of large three-dimensional contour-cut beer bottle aisle invaders and floor graphics, was used to create impact and improve visibility.
February 2014
American Package Design Awards
Earth Market Logo
GSP’s design of the Earth Market logo was awarded in the stores logos/identity/branding category. GSP’s Design Services team created the Earth Market brand identity for Atlas Oil’s new concept stores. The identity is used on the storefront and throughout the store on all branding, signage and specialty food product labels. The logo incorporates the interior colors and modern feel of the store concept.
February 2014
American Graphic Design Award
Thorntons General Managers Conference 2012
The 2012 Thorntons General Managers Conference theme and campaign was designed and produced by GSP’s Design Services team to brand Thorntons yearly conference. The “Refreshing Convenience” idea was inspired by Thorntons prototype store direction, and the GM of the Year signage was inspired by GQ magazine covers with each GM finalist as the cover celebrity. To create impact in the conference center venue, GSP designed a variety of large signage.
September 2013
American Graphic Design Award
Tom Thumb Craft Beer POP Signage
The Tom Thumb Craft Beer POP Signage was also designed and produced by GSP to create a “go to destination” for Tom Thumb’s craft beer selection to increase customer traffic and craft beer sales. Large three-dimensional contourcut beer glass and barrel graphics were designed to create impact and improve visibility from the front door. The design incorporated hand-crafted style elements to convey the craft beer look and feel.
September 2013
POPAI OMA Bronze Award
Modular Menu System
The Modular Menu System was designed and developed by GSP’s Design Services team for a large, national grocery retailer to create an eye-catching destination for fresh and inviting meals in the bakery, deli and bistro categories. The Modular Menu System incorporates an innovative “frameless” curved design that provides snap in graphics for store personnel to easily change out menu offerings and pricing specials. It is modular for different configurations and the graphic inserts were designed to be clearly legible and to communicate the menu effectively.
April 2013
