2017 Print Awards
‹ INSIGHTS | AWARDS 2017 PRINT AWARDS SGIA Print Awards, 2017 GSP and it’s Great Big Pictures company made multiple entries in the 2017 SGIA Print Awards. These competitions challenge printers to push their expertise and equipment to the limits, and create outstanding examples of their work. SGIA People’s Choice Print Award “Butterfly in Flight” […]
2017 Design Awards
‹ INSIGHTS | AWARDS 2017 DESIGN AWARDS American Graphic Design Awards “The Fresh Stamp Campaign” We created a system to guide customers towards healthier food choices in the convenience store. Beautiful lifestyle photography reinforces the store’s emphasis on “fresh” while the “stamp of approval” on selected items makes it easy to just grab and go. […]
Psychology of The Store Experience – Part 4
Knowing the psychology of the shopper, we explore the best way to merchandise your store and how you get the right brands in front of the consumer.
Psychology of The Store Experience – Part 3: The Decision to Purchase
In part three of this series, we consult The Cognitive Psychology of Shopping and in-store Marketing by Hugh Phillips, PhD. to better understand how a consumer makes a purchase decision.
2016 Print Awards
‹ INSIGHTS | AWARDS 2016 PRINT AWARDS SGIA Print Awards, 2016 GSP and it’s Great Big Pictures company made multiple entries in the 2016 SGIA Print Awards. These competitions challenge printers to push their expertise and equipment to the limits, and create outstanding examples of their work. SGIA Gold Print Award “Dance” The “Dance” digital print […]
2016 Design Awards
‹ INSIGHTS | AWARDS 2016 DESIGN AWARDS American Graphic Design Awards “Kroger Food Court Designs” GSP won for its branding/identity work on a food court design for future Kroger stores. We created five distinct food brands that could comprise a new food court. Each brand has its own graphics package that consists of naming idea, […]
2016 Technology Awards
‹ INSIGHTS | AWARDS 2016 TECHNOLOGY AWARDS Retail TouchPoints “Store Operations Superstar Award 2016” U.S. Cellular is awarded bronze in the mobile strategies category for implementing the AccuStore® mobile app, which Retail TouchPoints Editor-in-Chief called “one of the industry’s most innovative” strategies for maintaining excellence across its stores.
Psychology of The Store Experience – Part 2
In part two of this series, we consult The Cognitive Psychology of Shopping and in-store Marketing by Hugh Phillips, Ph.D. to better understand HOW a consumer arrives at his/her purchase decision.
Psychology of The Store Experience – Part 1: Why a Consumer Shops
Cognitive psychology addresses how the consumer processes information in-store and how to translate that into an effective in-store strategy. To quote Dr. Phillips: “Battles may be won in print… but the war is won in-store at the point of purchase.”
2015 Print Awards
‹ INSIGHTS | AWARDS 2015 PRINT AWARDS SGIA People’s Choice Print Award – Bling Car Gold “Bling Car Gold” “Bling Car Gold” screen print entry won the People’s Choice award in the SGIA Golden Image Awards competition for the Single Multicolor, Unique Applications category. GSP printed the image on a gold foil substrate. SGIA Gold […]
