Are You Capitalizing on the Keto Craze?
As consumers demand more low-carb and keto-friendly options, manufacturers continue to deliver. With new keto products recently increasing by 76 percent and this Technavio study predicting the keto global market to register a CAGR of nearly 5% by 2023, the keto crazy doesn’t appear to be slowing down anytime soon. C-store retailers can easily drive sales of low-carb, high-protein and high-fiber packaged snacks and menu items. Here’s how.
Engage Customers With Effective Signage – Start with food photography that lets shoppers know they can count on your c-store for keto-friendly options that taste as good as they look. Make sure signage is visible from the pump and street with lettering that’s quick and easy to read. Let low-carb customers know you offer wings and salads with signage that speaks to them. Include messaging such as “Keto Options Available” or “Fuel Your Low-Carb Cravings Here!” on both outdoor and indoor signage.
Educate Your Customers – Create takeaway cards, tent cards or standees featuring info on how to maintain a low-carb lifestyle. This is a great way to spotlight items customers can purchase without derailing their diet. Showing you’re the c-store that cares gives customers another reason to return to your store.
Group Items Together – Make high-protein bars, beverages and snacks like string cheese and ready-to-eat hard-boiled eggs easy to locate by keeping them together. Develop a keto cooler or kiosk allowing customers to quickly grab what they’re looking for as well as discover additional or new low-carb offerings. Items that don’t require chilling can be kept alongside your keto cooler.
Promote Perfect Pairings – The quarterly NACS Retailer Sentiment Survey states that 22 percent of retailers expect healthy packaged snacks as well as fruits and vegetables to drive sales. Why not run keto-friendly promotions by pairing meat and cheese snacks or salads with sugar-free beverages and/or energy drinks. Alert customers of special offers via social media or signage.
Create an Event-Specific Pop-Up Shop – Help sponsor a local race or fitness-related event. Create a branded tent or pop-up shop featuring your hottest selling protein-packed snacks, beverages and bars. Attendees will most likely post photos on their social media pages and remember your store as the local low-carb go-to long after the event is over.
From professional food photography to impactful design, our experts can help you create powerful signage, visual merchandising and more to drive your foodservice, beverage and snack sales.