6 C-Stores Using Twitter Banter to Win Fans & Followers
When it comes to connecting with customers on social media, creating the perfect personality is key. Sure, consumers appreciate an honest and friendly voice, however 72 percent are seeking humor on social. Creating cute and clever tweets without sounding overly snarky is an art these six convenience stores have mastered.
Known as Kwik Trip in Minnesota and Wisconsin and as Kwik Star in Iowa, this c-store chain is also known for its “kwik” wit. Customers can count on KT to retweet their comments along with entertaining sentiments like the time a user suggested they open their own restaurant, and another admitting they need KT on the regular.
Should we start selling gas too? https://t.co/PP5eq8oGeE
— Kwik Trip (@KwikTrip) March 4, 2019
*waves from across literally every intersection in the midwest* https://t.co/DC26jOu7yD
— Kwik Trip (@KwikTrip) February 22, 2019
Pilot Flying J, a North American chain of truck stops in the U.S. and Canada delivers the perfect blend of news, tips, conversation and humor daily. The Tennessee-based company offers road warriors and truckers a friendly, comforting voice on the road.
Pilot Travel Center #238 in Percival, Iowa, remains closed due to historical flooding in the Midwest. At this time, we do not have an estimated date for re-opening. We recommend Pilot Travel Center #329 in Council Bluffs, Iowa, as an alternate location.
— Pilot Flying J (@PilotFlyingJ) March 19, 2019
Who else is ready to roll down the windows again and bring back that beautiful trucker’s tan? #BringOnSpring
— Pilot Flying J (@PilotFlyingJ) February 26, 2019
7-Eleven uses Twitter as a creative and fun way to present its products, updates and offers to customers. Notice the author of this romance novel?
What’s hot, salty, thirst quenching and costs $3 just like your spicy new romance novel? Our $3 Big Gulp Drink, Big Bite, and chips bundle of love. #BundlesofLove #SevenaElevena pic.twitter.com/IbnpxtC0rD
— 7-Eleven (@7eleven) February 7, 2019
@7eleven, if I don’t, just leave the goods inside the terra cotta @MPG shaped planter https://t.co/A84BsME0by
— Mario Lopez (@MarioLopezExtra) February 4, 2019
With more than 550 locations across Pennsylvania, Maryland, Virginia, West Virginia, Ohio and North Carolina, Sheetz has stellar social media skillz – and a crazy number of followers. When it comes to engaging with fans—lovingly referred to as Sheetz Freakz—the retailer replies to tweets steadily throughout the day and joins in on many jokes like this one about dating and dining at Sheetz.
Marriage material test #1 https://t.co/2FKSxww3RO
— Sheetz (@sheetz) March 18, 2019
Ketchup is red, college is long, Mac N' Cheese Bites at 2am ain't never wrong.
— Sheetz (@sheetz) March 1, 2019
Speedway’s personality shines in every tweet. It’s as if the Ohio-based c-store really is truly a friend ‘til the end. Speedway engages users with fun polls and questions like, “When you were a kid, what did you want to be when you grew up?”
Show and Tell: When you were a kid, what did you want to be when you grew up? 🤔 pic.twitter.com/sKr9OK5kky
— Speedway (@Speedway) February 19, 2019
Serving customers throughout the Midwest and East Coast with more than 2,500 locations, Speedway uses Twitter to provide customer care, promotional offers, and pop culture-filled entertainment references to its shoppers – all day, every day.
No one steals my #SpeedyFreeze!
Anyone else excited to see #CaptainMarvel this weekend? pic.twitter.com/PYXdjYOg3E
— Speedway (@Speedway) March 9, 2019
With more than 750 convenience retail stores in Pennsylvania, New Jersey, Delaware, Maryland, Virginia and Central Florida, Wawa never disappoints and the same goes for its stellar social presence. Much like the other c-stores, Wawa answers customers questions, responds to comments and shares current offers via Twitter throughout the day. Wawa crates and shares fantastic imagery with its followers. Who could resist this handcrafted beverage?
Secrets are Mint to be shared! 🍀🌈 pic.twitter.com/TzvBxt9Sup
— Wawa (@Wawa) March 5, 2019
Wawa loves retweeting its customer’s Instagram images. Ask any customer, there’s nothing more flattering than having a photo shared with a company’s 346K followers.
Love at first bite 😍 pic.twitter.com/37vWSkZ5Dx
— Wawa (@Wawa) March 21, 2019
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