3 Ways to Promote C-Store Takeout & Delivery During COVID-19
Retail employees are starting to share their personal COVID-19 concerns via social media. Their messages range from asking shoppers to please avoid lingering or browsing in stores to requesting that customers try to limit daily shopping trips.
Before the coronavirus pandemic, retailers welcomed and encouraged browsing and frequent trips to their stores. However, during these difficult times, retailers know it’s in everyone’s best interest to get customers in and out swiftly and safely. Takeout, delivery, curbside pickup and drive-through are now vital for shoppers. Here are three ways to promote takeout and delivery during COVID-19.
Offers are always a great way to incentivize shoppers to use your app to order ahead for pick up. Many of your customers are worrying about their finances right now, delivery may be essential but still costly. To combat delivery fees, retailers such as Krispy Krunchy Chicken, 7-Eleven, and Starbucks are running special offers and discounts for customers using third-party delivery apps.
Get $5 off your $25 purchase when you order Krispy Krunchy Chicken on @Grubhub.
Offer valid April 1st – 14th! pic.twitter.com/IjxnjmXJ44
— Krispy Krunchy Chicken® (@krispykrunchy) April 1, 2020
Your c-stores are currently offering delivery, takeout and curbside pickup, but do your customers know? Make sure they’re aware by placing signage and POP near the register as well as outside your stores. Keep messaging bold, quick and easy to read.
Depending on your budget, print, broadcast and social media advertising is always a great way to promote your convenience stores’ pickup and delivery program. Make sure to update all your social media platforms as a reminder to loyal customers already following you. Have you updated your website with new delivery details or links to third-party apps?
Looking for exciting new concepts, signage or social media graphics and printing to promote your takeout, delivery, drive-through or curbside? Let us know.