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WEIGEL'S LEGACY CONCEPT STORE CREATION

Weigel’s, the historic convenience store chain based in Knoxville, TN., needed a partner to help them bridge the brand between their legacy stores and their new in-store retail experience. The Retail Environments team developed a brand strategy for all key categories, surveyed a pilot store, and created a formula to deploy across the chain. GSP also worked with Weigel’s to develop a food service brand, and evolve coffee tagline, “Voted, best cup of coffee in town” into a modern theme.

Customer response to the renovated convenience store has been positive. Weigel’s opened a travel center in Piney Flats, TN in August 2023 that boasts the new branding, including Weigel’s Kitchen. They serve fried chicken, pizza, salads, sandwiches, and burritos for all meals and snacks.  

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Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.