Visit us at NACS Booth #S4985 October 15-17, 2025

‹ WORK

KRISPY KRUNCHY CHICKEN RENOVATIONS

When Krispy Krunchy Chicken sought a partner to help them renovate the branding in a convenience store in Baltimore, and experiment with a new concept, they turned to GSP for design, development, and installation.

 

The brand voice is designed to be friendly, inviting the customers to shop, purchase a meal, and enjoy a dining experience that is branded and modern.

GSP created a décor package to impact surfaces, lighting, flooring, seating, countertops, and merchandise placement.

Now complete, the store creates an extension of the Krispy Krunchy Chicken’s hospitality. Shoppers can dine in the open area on the second floor. It’s also available for community members to hold meetings.

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Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.