Tips to Maximizing Retail Space
Space is a critical component in the retail environment. It’s more than where your category managers display their inventory. It’s where your customers make their buying decisions. Are you making it easy for them? Are you using your space as wisely as you could? Or could your products be merchandised in the same space with more efficient fixtures? We have some VM tips to help you maximize the space you have and make your store a visually compelling place to shop.
Your Shelving Strategy
Beverage Counter Space
Do your customers have the room they need to customize their hot beverages? If your fountain equipment and coffee makers eat up a lot of space, consider going with a deeper, four-foot cabinet. Cup holders underneath store your different-sized cups. Use racks to corral your lids, condiments, straws and stir sticks. This will keep the area neat and provide room for your customer to create his drink of choice.
Create a better queue and checkout experience for your customer with fixtures. Borrow one of the most effective queue management ideas from T.J. Maxx, which uses modular fixtures to form a neat path lined with impulse buy suggestions to the captive audience. Studies show that converting to a single-queue checkout can increase last-minute purchases up to 400%. More than 80% of customers surveyed by TimeTrade Systems say they’re open to making unplanned purchases and often buy more than intended when shopping. A new, merchandised queue line layout can expose customers to low-price, high-margin, add-on items. Remove any items blocking the view to make sure your employees have a clear line of sight to the back of the store. More fixtures in the queue can help you keep the counter space clear, too. Your customers need room to put down their merchandise so they can reach for their wallets.
Want to learn more about how visual merchandising can improve the shopping experience?