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‹ INSIGHTS  |  PRESS RELEASE

TXB Renews In-Store Marketing Program with GSP

Partnership elevates the in-store customer experience across TXB locations.

Clearwater, Fla., Aug. 5, 2026 – Texas Born (TXB), a family of customer service-oriented convenience stores serving fresh-made food, is renewing its in-store marketing partnership with GSP Retail Marketing, extending a relationship centered on delivering impactful store environments, promotional execution, and brand consistency across the retailer’s growing footprint.

Through the renewed agreement, GSP will continue supporting TXB with end-to-end in-store marketing services, including point-of-purchase production, signage management, promotional rollout coordination, and store-level execution support leveraging AccuStore.

“GSP has been a trusted extension of our marketing team, helping us bring our brand and promotional strategies to life inside our stores,” said Kevin Smartt, CEO, TXB. “GSP knows our brand, customer profiles and operational detail required to executive programs consistently across every TXB location.”

The partnership has helped TXB maintain a cohesive and engaging customer experience while supporting seasonal campaigns, foodservice promotions, loyalty initiatives, and localized marketing efforts.

“We’re proud to continue our partnership with TXB,” said Geoff Neuhoff, CEO at GSP. “TXB redefines customer-focused retail convenience, and we’re excited to keep supporting their growth with solutions that help simplify execution and strengthen the in-store experience.”

GSP’s full-service approach combines creative production, print management, fulfillment, logistics, and retail execution support to help retailers manage complex in-store marketing programs efficiently and consistently.

About TXB
TXB, short for Texas Born, is a family of restaurant-style convenience stores serving up fresh, made-to-order food. With more than 50 locations across Texas and Oklahoma with a line of private label products, TXB is rooted in quality, authenticity, hospitality and its mission toe “Leave ‘Em Better.” To learn more about the Texas-based brand, visit txbstores.com.

About GSP
GSP provides industry leading retail solutions that drive traffic, reduce costs, and enhance customer experience. GSP delivers 100% store-specific in-store marketing programs to more than 60,000 retail locations from its four G7 print and fulfillment facilities throughout the U.S. GSP also offers turnkey design, manufacturing and installation for full-scale store remodels and décor refreshes. GSP’s award-winning design team supports retail environments, visual merchandising, photography, and graphics. Additionally, GSP’s AccuStore® store intelligence technology maintains a single source of accurate site data to help retailers target their growth initiatives to the specific needs of each store. For more information, visit gspretail.com.

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.