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‹ INSIGHTS  |  PRESS RELEASE

AccuStore Introduces Enhanced Store Planner Tools with Smarter Communications, Interactive Documents and an Improved User Experience

Clearwater, Fla., July 22, 2026 – GSP Retail Marketing today announced the latest enhancements to AccuStore, its retail execution and in-store marketing platform, introducing new capabilities that simplify the creation of store-specific communications while giving marketers greater flexibility and confidence in every campaign.

The latest release streamlines the process of creating complex, store-specific planners and communications through an updated user interface designed to make document creation faster, more intuitive and easier to manage. Marketing teams can quickly build customized store planners that account for variations in store formats, equipment, product assortments and promotional requirements.

Key enhancements include:

  • An updated user interface that simplifies the creation of complex store-specific planners.
  • Optimized document generation for clearer, more effective store communications.
  • Smart hyperlinks that connect store planners to installation instructions, merchandising guides, planograms, training materials and other supporting documents.
  • A preview feature that allows users to verify planner content and formatting before distribution.
  • Greater flexibility to include supporting files and resources within a single store communication.

“Retail communications are becoming increasingly complex as retailers tailor promotions to individual locations,” said Autumn Welch, Vice President of Product at AccuStore. “These enhancements make it easier to create highly customized store planners while giving store associates instant access to the supporting information they need. The result is improved accuracy and faster execution with reduced friction.”

These enhancements are available as part of AccuStore’s ongoing commitment to continuous innovation driven by customer feedback and the evolving needs of retail marketers.

AccuStore Introduces Enhanced Store Planner Tools with Smarter Communications, Interactive Documents and an Improved User Experience

About GSP

GSP provides industry leading retail solutions that drive traffic, reduce costs, and enhance customer experience. GSP delivers 100% store-specific in-store marketing programs to more than 70,000 retail locations from its four G7 print and fulfillment facilities throughout the U.S. GSP also offers turnkey design, manufacturing and installation for full-scale store remodels and décor refreshes. GSP’s award-winning design team supports retail environments, visual merchandising, photography, and graphics. Additionally, GSP’s AccuStore® store intelligence technology maintains a single source of accurate site data to help retailers target their growth initiatives to the specific needs of each store. Founded in 1978, GSP’s companies include Great Big Pictures and Custom Color, which supply graphics, visual merchandising, and retail execution to leading consumer and retail brands throughout the United States. For more information, visit gspretail.com.

About AccuStore

AccuStore is the result of more than 40 years of helping retailers gain store-level intelligence to enhance operations, marketing, facilities, management, loss prevention and human resources. Its enhanced store profiling technology makes it easy for consumer-facing businesses to access real-time information about every site. AccuStore customizes a database of site-level details and stores it security on a cloud-based platform with a web interface and mobile 24/7 access. The mobile app enables managers to turn their strategic plans into store level results on the go. A GSP company, AccuStore is based in Clearwater, Fla.  For more information, visit accustore.com.

Email: marketing@gspretail.com

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.