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Clearwater, Fla., May 10, 2017 – GSP, a leading provider of retail services, is proud to announce today that Key Account Manager Erika Escobar has been selected as one of Convenience Store News‘ Top Women in Convenience for 2017.

Erika is among 50 female industry leaders to be recognized for their achievements of the past 12 months including innovation in implementing corporate initiatives, extraordinary financial and strategic accomplishments, problem-solving acumen, exceptional performance and involvement in the community.

Now in its fourth year, The Top Women in Convenience program was created to recognize the achievements of women in convenience store retailing. Honorees are selected based on nominations from their peers in three categories: senior-level executives, store managers and rising stars. Judging is done in conjunction with the Network of Executive Women (NEW) and the 2017 Top Women in Convenience Advisory Board. Erika is being honored as a rising star making her mark on the industry.

As key account manager, Erika leads the charge in leveraging GSP’s technology and retail expertise to coordinate, manage and execute store-specific marketing for the industry’s largest players. She has been with GSP since 2012.

“After receiving numerous internal awards for her achievements, we’re proud that the industry is recognizing Erika for her efforts, too,” said Geoff Neuhoff, GSP’s CEO. “She embodies the GSP values of passion, integrity and excellence every day, especially in her commitment to her clients.”

Convenience Store News will spotlight the 2017 Top Women in Convenience winners in its August issue and formally present the awards at an October celebration in Chicago.


Founded in 1978, GSP is a retail services provider located in Clearwater, Florida, with three regional production facilities (Clearwater; Provo, Utah; and Madison, Wisconsin). By using surveys and a proprietary software system, GSP helps retailers accurately measure and store site data, guaranteeing the right size sign is delivered to the right store every time with no overage. GSP offers award-winning marketing, design services, visual merchandising, food photography, best-in-class graphics and smart POP program management to more than 60,000 retail locations throughout North America. Recent growth led GSP to add AccuStore, a survey, app and site profiling software brand, and the large-format graphics lab Great Big Pictures, which specializes in fashion retail. For more information, visit

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Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.