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Clearwater, Fla., Jan. 12, 2017 – AccuStore is proud to announce that it has become the preferred store intelligence platform for Crocs, Inc. A world leader in innovative casual footwear for men, women and children, Crocs is headquartered in Niwot, Colorado. Amazingly, over the past 13 years, Crocs has sold more than 300 million pairs of shoes. Globally, it has more than 500 retail locations and continues to grow.

Crocs is adding AccuStore to power its operations and marketing decisions. The AccuStore team just completed an onsite survey at all Crocs U.S. store locations. The data collected is being imported into the platform to give store-level insight into as many real-time sources as possible. Phil Michael, Crocs Senior Director of Operations, is looking forward to using the data to improve efficiencies. “We will use the AccuStore app to automate field and store-level tasks,” he said. “Mobile functionality will help us simplify store visits and move our organization away from static business reporting.”

“AccuStore will help us drive store-level brand execution,” said Claire Conley, Crocs VP Retail Americas. “It will make getting the right size signs to the right stores easier. I am also confident we will save money and time as we minimize overage and eliminate waste when ordering brand assets.”

“We’re excited to partner with such an innovative brand as Crocs,” said Alec Veinger, AccuStore VP. “The detailed store profiles will provide Crocs with insight and real-time data access. The app will help their teams update and share information on the go. They’ll be able to identify market trends and store needs, monitor compliance and spot opportunities quickly,” he added.

“With AccuStore, we’ll be better positioned to achieve our company’s goals of future growth,” said Michael.  “We were impressed with AccuStore’s expertise and ‘can do’ approach – as well as our return on investment,” Michael added. “It’s not just what we’re saving but also what we’re gaining – better team communication and a more targeted, disciplined approach to how we operate.”


Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children. Crocs offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight and non-marking qualities that Crocs fans know and love. Since its inception in 2002, Crocs has sold more than 350 million pairs of shoes in more than 90 countries around the world. Visit for additional information.


AccuStore is the result of over 35 years of helping retailers gain store-level intelligence to enhance operations, marketing, facilities management and human resources. Its enhanced store profiling technology makes it easy for consumer-facing businesses to access real-time information about every site. AccuStore customizes a database of site-level details and stores it securely on a cloud-based platform with a web interface and mobile app for 24/7 access. A GSP Company, AccuStore is based in Clearwater, Florida. To find out more, please visit

Contact: Marketing – AccuStore (Email: Voice: 727-532-0647

AccuStore, a GSP company, originally published this press release. Click here to view original press release.

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.