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GSP Wins Silver ADDY Award for Lucky's Market Installation

Clearwater, Fla., Feb. 26, 2019 – GSP, a leading provider of retail services, is honored to have received an ADDY award at AFF Tampa Bay’s Night at the ADDYs Award Gala held on Feb. 21, 2019 at Armature Works in Tampa. GSP was presented with a prestigious Silver award for Out-of-Home & Ambient Media, Ambient Media Multiple Installation for Lucky’s Market Store Install.

Lucky’s Market had an aggressive growth strategy in place with a slate of new store openings planned. However, the accelerated pace was becoming significantly time-consuming and costly to install and supervise. GSP’s visual merchandising team provided dedicated project management resources to assist with Lucky’s rollouts helping the specialty grocer dramatically reduce overall spending and expedite speed to market.

“Only a select few of the 40,000-plus entries each year receive an award, so to be recognized by the AAF is always an honor,” said Design Services VP Steven Cohen. “I’m proud of the talented visual merchandising team at GSP and the work we do every day for our top retail clients. Our goal is to make retail better by helping them solve their biggest marketing challenges in store,” he said.


Now celebrating 41 years of business, GSP is a retail services provider located in Clearwater, Florida, with three regional production facilities (Clearwater; Provo, Utah; and Madison, Wisconsin). By using surveys and a proprietary software system, GSP helps retailers accurately measure and store site data, guaranteeing the right size sign is delivered to the right store every time with no overage. GSP offers award-winning marketing, design services, visual merchandising, food photography, best-in-class graphics and smart POP program management to more than 60,000 retail locations throughout North America. Recent growth led GSP to add AccuStore®, a survey, app and site profiling software brand, and the large-format graphics lab Great Big Pictures, which specializes in fashion retail. For more information, visit

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Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.