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GSP Introduces New Time-Saving Feature to Its Store Profiling Technology

Clearwater, Fla., Feb. 20, 2019 – AccuStore, a GSP Company and No. 1 store profiling technology, recently announced enhanced capabilities to reduce time retailers spend preparing marketing guides and sales planners for their field teams.

AccuStore’s module for creating store-specific marketing guides now streamlines the planner creation process even more by automating the import of documents to be included in the planner and by automatically assigning the imported documents to each store’s marketing guide. AccuStore saves time for marketers and store employees alike by automatically creating store-specific marketing guides, tailoring content in each store’s guide using the store’s profile data. This new feature makes it even easier for retail marketers to add files such as planograms, new product bulletins and promotional pricing guidelines to the store-specific marketing guides.

“This new feature is a real time-saver for AccuStore users,” said AccuStore’s Product Owner, Autumn Welch. “Now users can upload many files at once by simply placing them in an import folder. AccuStore’s import will automatically assign the documents to the right section of the planner and to the right stores.”


Now celebrating 41 years of business, GSP is a retail services provider located in Clearwater, Florida, with three regional production facilities (Clearwater; Provo, Utah; and Madison, Wisconsin). By using surveys and a proprietary software system, GSP helps retailers accurately measure and store site data, guaranteeing the right size sign is delivered to the right store every time with no overage. GSP offers award-winning marketing, design services, visual merchandising, food photography, best-in-class graphics and smart POP program management to more than 60,000 retail locations throughout North America. Recent growth led GSP to add AccuStore®, a survey, app and site profiling software brand, and the large-format graphics lab Great Big Pictures, which specializes in fashion retail. For more information, visit

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Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.